VP, Head of Paid Media

LendingTree•Charlotte, CO

1d•Hybrid

About The Position

LendingTree is a leading performance marketing platform in the U.S., specializing in consumer finance, data, and digital acquisition. The company connects millions of consumers with financial products through a dynamic, multi-vertical marketplace, powered by a substantial annual marketing budget. This budget is managed as a real-time capital allocation system, continuously optimizing across channels, products, and audiences to drive efficient, high-quality lead generation and long-term marketplace value. The Head of Paid Media will be responsible for leading this performance marketing engine, owning the strategy and execution across SEM, Paid Social, Programmatic, and Partner Marketing channels. This central role requires a leader who excels in high-scale, high-velocity, and highly competitive environments.

Requirements

15+ years in performance marketing with a strong lead generation focus.
Experience managing large-scale paid media budgets.
Deep expertise across multiple channels: SEM, Paid Social, Programmatic, Affiliate / Partner ecosystems.
Proven ability to drive profitable growth at scale.
Strong analytical mindset with ability to make rapid, data-driven decisions.
Experience operating in Marketplace businesses.
Hands-on operator with experience running campaigns, not just managing teams or agencies.
Track record of building and developing high-performing teams.

Nice To Haves

Experience operating in Financial services / high-consideration categories.

Responsibilities

Own end-to-end paid acquisition strategy and execution across all biddable and partner channels.
Responsible for scaling lead generation across multiple verticals, balancing volume, quality, and downstream conversion.
Ownership of building a portfolio-based approach to channel investment, dynamically shifting capital across channels to arrive at the optimal outcome.
Drive growth by expanding and optimizing key performance marketing channels, including: SEM, Paid Social, Programmatic / Display, Affiliate / Partner / Aggregator channels.
Experience driving a high-velocity testing culture.
Responsible for partnering with cross functional teams to improve funnel efficiency and prioritize work that will create continuous improvements for the marketing team.
Build and lead a high-performing, in-house performance marketing team, with no reliance on external agencies.