VP, Growth (Mid-Market)

Jellyfish•New York, NY

3d•$225,000 - $250,000•Hybrid

About The Position

Jellyfish is a full-service global digital agency that integrates strategy, creative, data, and media buying/planning with technology. With nearly 2,000 employees across 38 offices globally, Jellyfish is positioned as an innovative partner for the future. The agency excels at understanding both brand and activation, using data-driven insights to deliver exceptional creative solutions across all platforms. As part of the Brandtech Group, Jellyfish is at the forefront of integrating Generative AI tools, including their proprietary PencilPro platform, into creative production, distribution, and performance prediction. As the VP, Growth (Mid-Market), you will be responsible for driving new business acquisition within Jellyfish's mid-market segment. This is a proactive, outward-facing role focused on prospecting, networking, and executing a disciplined outbound strategy to build and convert a pipeline of mid-market brands seeking integrated creative, media, and data solutions. While maintaining core Growth Capability functions like consultative solutioning and pipeline management, the primary focus will be on opening new doors and closing net-new accounts. You will collaborate with creative, media, and data leads to develop compelling integrated pitches and will be accountable for achieving net-new revenue growth targets for the mid-market segment. Mid-market opportunities are defined by Jellyfish's client segmentation criteria, considering factors like potential revenue, scope complexity, and commercial opportunity.

Requirements

Demonstrated track record of new-business hunting and closing net-new clients, ideally within an agency, media, or martech environment.
Proven ability to build and manage a self-sourced pipeline, not solely reliant on inbound or partner-referred leads.
Strong proficiency with Salesforce or comparable CRM platforms.
Comfortable presenting to and negotiating with senior stakeholders across a range of company sizes.
Familiarity with social media and market-insight tools to support prospecting and account research.
A genuine hunter mentality — energized by prospecting, outbound outreach, and closing net-new logos rather than managing existing accounts.
Resilient and self-motivated, comfortable with a high volume of outreach and a healthy tolerance for rejection in service of pipeline goals.
Working understanding of the creative, media, and data & analytics disciplines, and how they combine into an integrated agency offering.
Ability to translate a prospect's business problem into a credible, integrated solution and communicate it to non-specialist stakeholders.
Comfort with using AI in day-to-day deliverables as well as speaking to AI agency offerings.
Strong commercial mindset, with comfort in pricing, contract negotiation, and revenue optimization for mid-market deal sizes.
Proficiency with Salesforce and related sales-data tools to manage and forecast a fast-moving pipeline.
Able to rally internal specialists (creative, media, data) quickly around a prospect's needs without formal authority over those teams.
Clear, confident communicator, able to present to founder/C-level stakeholders at mid-market companies.

Responsibilities

Proactively prospect and build a self-sourced pipeline of mid-market brands through outbound outreach, referrals, events, and personal network.
Represent Jellyfish to potential clients via meetings, calls, and email, emphasizing a high volume of activity.
Engage decision-makers (CMO, VP Marketing, Head of Growth) at mid-market brands and lead early-stage conversations.
Quickly qualify opportunities, identify commercial fit, and maintain a healthy pipeline of net-new logos.
Manage the new-business sales cycle from initial outreach to signed contract, ensuring deal velocity and short cycle times.
Represent Jellyfish at industry and networking events to build visibility and generate warm introductions.
Establish prospect's business and commercial goals to shape integrated creative, media, and data solutions.
Articulate prospect problem statements and architect proposed solutions leveraging Jellyfish's full-service capabilities.
Partner with senior leadership and capability leads (creative, media, data, strategy) to shape integrated solutions.
Lead the client opportunity and pitch process, assembling the right internal teams and ensuring a cohesive narrative.
Understand agency operational mechanics across media, creative, and data & analytics to build credible proposals.
Partner with commercial, finance, and legal teams to develop, manage, and negotiate proposals and contracts.
Manage and track all prospecting activity, communications, and sales milestones in Salesforce.
Demonstrate measurable progress against pipeline and revenue goals, taking accountability for owned proposals and agreements.
Use sales and market data to forecast opportunities, identify mid-market trends, and refine targeting.
Partner with Growth Capability leadership to shape mid-market go-to-market strategy, including target verticals and outbound tactics.
Collaborate with creative, media, and data capability leads to ensure integrated proposals are credible, differentiated, and deliverable.
Identify new opportunities and process improvements (tooling, outbound tactics, qualification criteria) to enhance efficiency.
Mentor or support the development of junior members of the Growth team.
Share learnings continuously with all Growth team members.