VP, eCommerce + Growth

Dose•Miami, FL

2d•Remote

About The Position

Vice President of eCommerce + Growth Location: Remote / Miami Reports to: Founder / CEO About Dose Dose is a functional wellness company offering innovative, clinically-backed supplements to consumers. A science-first approach, unique product design, and mission-orientation are just a few of the differentiating factors propelling Dose to be one of the fastest-growing companies in the health & wellness sector. Dose’s founder, Vasu Goyal, developed Dose products while observing the gap between marketed promises and functional results from existing wellness products. Dose is committed to challenging the wellness industry with products that actually work – and also taste great. Role Overview We’re a fast-growth wellness brand building trusted products and experiences that help people age healthily. As VP of Growth, you’ll own profitable, compounding revenue across acquisition, conversion and retention —pairing rigorous experimentation with adoption of innovation and best-practices. This role is about more than driving short-term wins—it’s about building sustainable, repeatable systems that fuel long-term expansion and reinforce Dose’s position as a category leader. You’ll own the customer lifecycle end-to-end, from acquisition to retention, and lead cross-functional initiatives that connect brand, product, data, and marketing to maximize growth impact. You’ll be accountable for Meeting revenue and contribution margin targets within CAC/LTV/payback guardrails. Driving consistent improvements in AOV, CVR, subscription penetration, and retention. Building durable channels beyond paid (SEO, content, partnerships, community, referrals). Ensuring all growth activity aligns with supplement claims and regulatory standards.

Requirements

10+ years of progressive experience in growth, marketing, or product leadership, with 3+ years at VP or equivalent level in a high-growth, scaled brand ($100M+).
Proven success driving 9-figure revenue growth and managing large-scale budgets.
Track record of building sophisticated, multi-channel acquisition and retention strategies.
Deep understanding of growth models for consumer brands, with strong fluency in data-driven decision-making, experimentation, and unit economics.
Experience leading cross-functional initiatives and influencing executive teams.
Exceptional leadership, communication, and change management skills.
Ability to balance strategic vision with operational execution.
Proven track record scaling DTC revenue profitably (owning targets, budgets, CAC/LTV, and payback).
Mastery of the full growth stack: acquisition, lifecycle/CRM, CRO, performance creative, and analytics.
Strong quantitative skills: cohort LTV, contribution margin, incrementality testing, and MER-based pacing.
Experimentation rigor: clear hypotheses, powered tests, readable results, and decisive rollouts/rollbacks.
Fluency in Shopify/Plus ecosystems and growth tooling; can define requirements and evaluate vendors.
Ability to translate insights into high-converting UX (PDPs, bundles, quiz→plan flows, checkout).
Subscription business depth: knowledge of various retention practical strategies and tactics including cohort survival analysis, adherence programs, lifecycle personalization, CX feedback loops, predictive churn modelling etc.
Excellent cross-functional leadership with Ops, Finance, Regulatory/Legal, Customer Service, and Creative.
Clear, concise communication —weekly growth reviews and board-level narratives that drive decisions.
Attribution & Incrementality Testing - Experience with attribution platforms and incrementality testing
Ecommerce Platform Experience - Familiarity with Shopify/Plus, subs (Recharge), CRM (Klaviyo), SMS (Postscript/Attentive), reviews (Okendo)

Nice To Haves

We’re open to candidates across the U.S. , though we have a soft spot for those in or near Miami (or who can travel here easily).

Responsibilities

Set growth strategy, annual/quarterly targets, budget, channel mix and roadmap across digital channels; manage MER and payback windows.
Own the promo and launch calendar; partner with Ops on demand forecasting and inventory readiness.
Develop clear OKRs relating to the financial model and brand objectives
Provide thought leadership to cross-functional and shared service teams on the operational aspects of E-commerce, including logistics, demand and supply planning, and forecasting
Oversee the end-to-end digital customer journey to deliver excellent experiences across all digital touchpoints.
Oversee implementation and successful execution of weekly marketing content, product launches, and strategize to improve on-site experience.
Stand up a disciplined test roadmap for angles/offers and daily pacing against MER.
Lead digital platform technology decisions, including Shopify optimizations, API-based integrations, etc.
Own promotions, storefront performance and CRO across landing pages, PDPs, quizzes/guided funnels, bundling, and reviews.
Prioritize speed, UX clarity, and education (benefits, usage timing, “feel timeline,” interactions).
Run A/B tests on offer, price, page structure, checkout friction, and subscription prompts.
Identify future-facing trends, innovations in tech, AI, user experience, customer service.
Implement processes and strategies to improve web production tasks and projects such as product activation, quality assurance, merchandising, promotions/sales, on-site search maintenance, and marketing content implementation.
Lead segmentation and flows: welcome, post-purchase education, replenishment, churn-save, win-back.
Grow subscription revenue; reduce churn via cadence optimization, skip/pause UX, and proactive save offers.
Work with Head of Loyalty to build loyalty and referral programs; scale review velocity and UGC harvesting.
Architect bundles and limited-time offers that balance CVR, AOV, and margin.
Partner with Finance on elasticity tests and with Supply on constraints and phase-ins/outs.
Work with the data team to build a metrics backbone: cohort LTV, payback by channel/offer, subscription health, and contribution margin.
Use blended and modeled approaches (e.g., MER plus incrementality tests) to guide spend and scaling decisions.
Run a visible experiment backlog with weekly readouts and monthly board-level growth memos.