eCommerce Growth Coach

Foundr Magazine

1d•Remote

About The Position

Foundr is seeking an experienced eCommerce Growth Coach to join their Foundr Operators Membership (FOM) team. This is a hands-on role for an individual with practical experience in growing ecommerce brands. The coach will manage a portfolio of FOM members, helping them address growth challenges in traffic, conversion, retention, and economics. The role involves diagnosing problems, challenging thinking, reviewing strategy, prioritizing actions, and ensuring accountability. Additionally, the coach will contribute to program development by creating frameworks, templates, and resources based on their experience and successful approaches within the community.

Requirements

Demonstrated hands-on experience running, managing, or growing ecommerce or DTC brands.
Strong Meta Ads expertise (building, testing, optimizing, and scaling campaigns).
Ability to diagnose performance across creative, targeting, campaign structure, and economics.
Broad commercial understanding across traffic, conversion, retention, and ecommerce economics.
Ability to diagnose business challenges, identify priorities, and translate strategy into clear, practical actions.
Genuine coaching mindset: patient, clear, invested in people, and motivated by helping others succeed.
Strong written and verbal communication skills, with the ability to simplify complex ideas.
Ability to turn experience into repeatable frameworks, systems, and processes.
Strong organization, reliability, and follow-through.
Ability to work autonomously while collaborating effectively with the wider team.

Nice To Haves

Previous experience coaching, mentoring, consulting, or advising ecommerce founders or operators.
Experience as an ecommerce founder, growth operator, media buyer, or DTC agency practitioner.
Google Ads or broader paid acquisition experience.
Strong CRO, email/SMS, lifecycle, or retention-marketing experience.
Experience developing educational content, frameworks, playbooks, or curriculum.
Experience working in a fast-moving, founder-led or entrepreneurial business.

Responsibilities

Coach and support FOM members through regular coaching calls and asynchronous support.
Conduct monthly progress check-ins with assigned members.
Provide ongoing support via DM, including answering questions and reviewing strategy/creative.
Help members diagnose growth constraints and translate strategy into practical next steps.
Adapt coaching approach based on individual member needs and business stages.
Build trusted relationships with members and keep them engaged and accountable.
Track member progress and proactively flag risks or blockers.
Identify recurring challenges and opportunities for systematic solutions.
Contribute to member retention by delivering practical value.
Develop frameworks, templates, checklists, and reference guides.
Record Looms and explainer videos for the FOM resource library.
Contribute to onboarding materials and the member welcome experience.
Collaborate with the coaching team and Program Manager to keep FOM content current.
Turn successful coaching approaches into repeatable resources.