VP/GM-East & Control

Mast-Jägermeister US•White Plains, NY

4d•$275,000 - $295,000•Remote

About The Position

The VP/GM role at Mast-Jägermeister US is a dynamic position with full sales responsibility for one of Jägermeister’s US sales regions. The VP/GM will develop and execute the region’s sales strategy in collaboration with other function leaders to grow the MJUS brand portfolio both on- and off-premise, and within chains in the region. This role involves owning and growing relationships with Distributor counterparts, including top-to-top planning and negotiations, and influencing their share of mind. The VP/GM is responsible for hiring, coaching, developing, and retaining top talent while leading a large region. This role requires the individual to be in market 30-40% of the time and must reside in the East Region.

Requirements

15+/- years of experience in Sales/Marketing, preferably in the spirits and/or beverage, consumer industry
Demonstrated distributor relationship management, account management, and chain experience
Innovative and creative in approaching distributors and expanding business
Have leadership maturity and proven success in leading, developing, motivating, and training sales teams
Excellent communication skills with ability to share the vision and inspire others
Able to formulate strategies and execute against them to drive results
Creative presentation/public speaking and premium selling skills
Well-developed influence and negotiation skills; persistent and persuasive
Ability to make meaningful contributions to the organization’s SLT (contribute beyond Sales)
Knowledge of the federal, state, and local laws and regulations. Knowledge of Distilled Spirits Counsel of the U.S. (“DISCUS”), National Alcohol Beverage Control Association (“NABCA”) and beverage alcohol laws and regulations
Frequent travel required (30 – 40%); must have valid driver’s license and vehicle for travel between accounts within assigned territory
Must be proficient in MS Office Suite (Outlook, Excel, Word, PowerPoint)
College degree required

Responsibilities

Partners with and influences Distributor Regional Presidents on region strategy to develop and grow the MJUS portfolio.
Leads regional planning and negotiations with Distributor partners.
Maintains Distributors’ share of mind and continually evaluates Distributors’ effectiveness and provides feedback regarding performance.
Keeps Distributor leadership aligned and focused on key channels, distribution targets and programs.
Drives awareness of the annual strategic priorities as part of the planning process.
Demonstrates expert knowledge and understanding of the region’s spirits market - including key accounts, competitors, trends and consumer behavior within the key markets in the region.
Executes annual and long-term sales plan for growing MJUS brands in the region. Sets strategies focused on key markets both on- and off-premise.
Tracks financial targets for the region, including volume, accounts sold, and cold equipment.
Ensures effective communication of the plan to the organization and Distributors to gain agreement and alignment.
Ensures regional program development/commercial solutions are improving brand execution and image in the region’s markets (includes: proper distribution of Jägermeister by type and size, merchandising programs, shelf management positions, drink features and promotions).
Possesses expert proficiency in pricing, profit and brand economics and ability to educate others.
Inspires and manages an effective leadership team for the region which regularly reviews the business and aligns on the course of execution.
Establishes individual accountability through communication of expectations, goals, and KPIs down to each employee.
Provides ongoing coaching, feedback, training – Making Meisters (7 Steps).
Builds bench strength and future leaders within the company.
Continually upgrades organization’s talent pool through training, promotions from within and attracting and selecting new talent from outside when appropriate/needed.
Drives accountability for MJUS budget management throughout the region - both T&E and LPF budgets.
Ensures salesforce is using data to drive business, effectively utilizing tools to analyze ROI and understand the business in each market (e.g., effectiveness of major events, consumer development activities, key account resource allotments, POS effectiveness, etc.).
Responsible for Salesforce, utilizing timely and effective tracking of Point-Of-Sale.
Ensures Salesforce is effectively utilizing sales tools (VIP i-Dig and Karma).