VP & Regional GM, Midwest

Brightline•Milwaukee, WI

1d•$165,000 - $220,000•Hybrid

About The Position

Brightline is redefining pediatric behavioral health care and is seeking an operational leader to execute this vision in Wisconsin. This role requires hands-on involvement in clinics, solving problems in real-time, and owning the region's clinical and financial performance. The VP & Regional GM will drive a positive culture, build the operational foundation for expansion, and serve as the link between corporate strategy and the experience of the Brightline team and families. The position oversees clinical operations across Wisconsin, starting with two clinics in Milwaukee, and involves managing external relationships and leading clinic expansion. It is a comprehensive operations role encompassing operator, strategist, and people leadership. This role is accountable for Brightline’s Wisconsin market performance, including clinical outcomes, operational execution, financial results, and fostering a productive market culture that delivers excellent access and outcomes. Reporting to the COO, the position collaborates with Brightline's clinical leadership, operations, growth, and marketing teams to implement and refine the care model. The role sits at the intersection of clinical operations, patient experience, and strategic growth, engaging with both frontline teams and executive leadership. Wisconsin is positioned to be Brightline's second hybrid market.

Requirements

10+ years of professional experience, including at least 5 years in a general management or senior operational leadership role; Prior P&L ownership strongly preferred.
Demonstrated experience leading both operational and clinical (or clinical-adjacent) functions in a multi-site healthcare delivery environment.
Track record of building cohesive, high-performing teams and delivering sustainable market-level business results.
Deep understanding of the behavioral and mental health space, with an innovative mindset for delivering differentiated care experiences.
Strong communicator who builds relationships quickly and thrives in a fast-paced, results-driven environment.
P&L ownership mindset — comfortable with budget management, clinic-level financial forecasting, unit economics, and data-driven decision-making.
Experience with quality standards, regulatory compliance, and risk management in a healthcare setting.
Proven change management skills — comfortable leading teams through organizational change, new systems, and evolving workflows.
Fluency with EHR/EMR systems and operational technology used in clinical environments.
Comfortable operating in ambiguity and building structure in a still-maturing organization.
Willingness to travel to clinics as needed.

Nice To Haves

Experience in a high-growth, venture-backed environment strongly preferred.
MBA preferred but not required.

Responsibilities

Serve as the single accountable leader for all market performance — financial results, clinical quality, operational execution, patient experience, and team management and engagement.
Own the P&L for the Wisconsin market, including budget management, staff and ramp forecasting, and variance management.
Represent the Wisconsin market to Brightline's executive leadership; escalate and resolve issues at the appropriate level with speed and clarity.
Execute market-level strategy in alignment with corporate priorities, and translate that strategy into operational plans the team can execute.
Lead the market team, with direct management responsibility over manager-level leaders and frontline operations staff, within an org structure that will continue to evolve as the region scales.
Own hiring — building a pipeline and ensuring the team grows with the right people.
Oversee provider schedules and ongoing development.
Develop and execute strategies for team retention, culture-building, and professional development across the region.
Serve as the strategic owner of clinic- and region-level operational and financial targets across the Wisconsin market.
Manage and forecast staffing and clinical service capacity.
Closely manage regional, clinic, and provider-level reporting to track performance and identify and pursue improvement opportunities.
Partner closely with the market clinical leader to achieve expected results and drive accountability across the region.
Use data-driven insights to diagnose and continually improve performance issues.
Leverage qualitative insights from workflow observation to drive consistent care model execution.
Ensure operational standards and workflows are executed consistently across all clinics. Identify areas for iteration and improvement.
Launch and land new initiatives — centrally or regionally driven — that improve daily operations and patient outcomes.
Lead change management for new workflows, systems, and corporate initiatives, ensuring teams are prepared, supported, and bought in.
Ensure that operational standards and workflows as designed are being executed consistently across all clinics.
Feed insights back to the shared services team and serve as a bridge between the field and corporate.
Own the patient experience across the region — leveraging feedback, incident reports, and frontline observations to continuously improve how families experience Brightline's care.
Manage patient access, including waitlist management, panel sizing, and intake capacity, to ensure families can access care when they need it.
Ensure regional operations meet all applicable regulatory, accreditation, and quality standards relevant to behavioral health care delivery.
Own regional incident management and risk escalation protocols, partnering with clinical leadership to address safety concerns promptly and systematically.
Monitor clinical quality metrics and work cross-functionally to close gaps in care delivery standards.
Serve as strategic owner of facilities across the region, addressing practical constraints that affect operations.
Lead on-the-ground expansion execution for new clinic openings within the region — currently four clinics with a path to six.
Build and maintain trust between Brightline senior leadership and regional and clinic-level teams.
In collaboration with the Demand & Partnerships team, manage performance for key regional relationships and take high-impact actions to maintain and deepen those partnerships.