VP, Global Wealth Alternatives

TIAA•Frisco, TX

6d•Onsite

About The Position

The VP of Alternatives Marketing, Global Wealth Alternatives is a senior individual contributor driving an insight-led marketing content strategy for Nuveen's alternative investment platform. Acting as a subject matter authority and alternatives intelligence hub, this role works closely with investment teams and sales specialists to surface and synthesize asset class insights and market intelligence across the full alternatives spectrum and partners across the organization to elevate perceptions and awareness of Nuveen Private Markets among priority audiences across wealth and institutional segments. Central to this role is active, hands-on participation in the development, production, and amplification of asset class content grounded in genuine investment insight that speaks with authority to the audiences that matter most. This includes developing platform-level materials that articulate the Nuveen Private Markets value proposition, unique selling points, and competitive differentiation — as well as thought leadership, educational content, sales presentations, and digital assets that translate complex alternatives concepts into clear, compelling narratives for financial advisor and high-net-worth audiences. The work is inherently cross-functional — engaging content, brand, events, regional client marketing, and other teams alongside Nuveen's alternatives businesses including Churchill Asset Management, Arcmont Asset Management, Nuveen Real Estate, and others — to deliver integrated programs that move the needle with priority client segments across key regions globally.

Requirements

5 years of related financial services or asset management experience
Experience working with wealth audiences, sales and investment teams, plus knowledge of sales process
Knowledge of alternative asset classes, specifically real estate, alternative credit, private equity, and real assets
Knowledge of nuanced product requirements for diverse wealth-focused wrappers, inclusive of non-listed REITs, BDCs, tender offer and interval funds, etc.
Experience working with complex compliance and filing requirements for non-listed public products, e.g. SEC, FINRA and U.S. state filings
Understanding of fintech platforms/partnerships serving wealth audiences globally
Established credentials in developing and implementing integrated marketing campaigns
Strong knowledge of Microsoft Office products
Enthusiastic individual, with a collegiate approach, able to work in a culturally diverse organization and at different levels of the business
Excellent communication skills with the ability to express complex issues succinctly and clearly to business partners
Strong organizational and leadership skills
Demonstrates diligence, analytical approach and works proactively to resolve issues
Able to think independently and challenge in an appropriate manner
Exhibits influencing skills
Experience of working on a broad range of matters with a flexible attitude
Comfortable operating in/with a multi-location and multi-national extended team
Able to operate under time pressure and multi-task
Proven ability to network within the business to ensure access to full information

Nice To Haves

7+ years of related financial services or asset management experience
Bachelors Degree
Knowledge of marketing platforms, e.g. Seismic, Cvent, Workfront
Cross border and multi-lingual experience/skills
Management experience
Demonstrated writing and editing skills with ability to simplify complex concepts with the financial advisor audience

Responsibilities

Create top-tier, differentiated content inclusive of educational brochures, thought leadership, sales presentations and digital assets that effectively explain complex alternative investment strategies and concepts in a clear and accessible manner
Develop stories and well-told narratives that articulate Nuveen’s alternatives value prop and investment approach
Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns
Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development
Partner to develop and execute integrated thematic campaigns leveraging full suite of paid, earned and owned marketing levers, including digital, social, email, webinar, advertising, event, sales enablement, etc., in close alignment with client marketing partners globally
Continually leverage data and real-time learning to enhance materials to optimally support sales execution and ensure proper alignment of resources