VP, Global Communications

VaynerMedia LLC•New York, NY

11h•$175,000 - $225,000•Hybrid

About The Position

VaynerX is seeking an experienced PR and communications leader to manage its corporate communications and build VXPR as an agency offering for brand clients. The role requires a passion for social media and its intersection with PR for brand building. This is a fast-paced, hands-on role that involves both strategic leadership and day-to-day execution, working at the forefront of culture and industry trends. The environment is described as entrepreneurial and startup-like, focusing on solving business problems rather than just creating advertising. The position is based in NYC but involves collaboration across VaynerX offices globally.

Requirements

Experienced PR and communications leader.
LOVE all things social.
Passionate about the marriage of social and PR in building brands and connecting to audiences authentically.
Ability to dip down to support the team in a hands-on capacity.
Ability to delegate and ensure day-to-day operations run smoothly and efficiently.
Passionate about the work, the agencies represented, and strengthening client & industry relationships.
Entrepreneurship DNA.
Willingness to break rules, try new things, and test hypotheses.
Experience driving best-in-class PR strategies.
Experience sharpening narratives of VaynerMedia and other VaynerX entities.
Experience refining VXPR narrative as an additional service offering for clients.
Experience managing a team of PR professionals.
Experience with dotted-line reports in international markets.
Experience driving talkability and reputation management for companies.
Experience with traditional corporate communications responsibilities including award entries, case study development, crisis management, and industry relations.
Experience working closely with CMO and PR team to service existing PR business and grow it significantly.
Experience driving new PR business.
Experience delivering excellent PR work that complements current Vayner client initiatives.
Experience recruiting and developing a team.
Experience with proactive external communications.
Experience with presence at industry events.
Experience positioning executives as innovative industry leaders.
Experience overseeing media relations, press releases, and thought leadership initiatives.
Experience serving as a primary spokesperson.
Experience driving Executive Communications plans.
Experience leading real-time crisis management and establishing a framework for crisis preparedness.
Experience proactively identifying and addressing reputational risks.
Experience acting as a trusted advisor and collaborating closely with CEO, C-Suite and specialist leaders.
Experience building a cohesive and high-performing team.
Experience embodying and exhibiting cultural values.
Experience inspiring, motivating and mentoring PR and MarComms teams.
Experience driving career growth of team members.
Experience overseeing local L&D programs and talent development paths.
Experience building a pipeline of top talent.

Nice To Haves

Experience in a start-up like environment.
Experience collaborating with talented and enthusiastic crews on amazing brands.

Responsibilities

Drive a clear communications strategy for VaynerX and its companies, aligned with Vayner’s philosophies, establishing clear messaging, target audiences, and channels.
Develop and execute strategies to build brand reputation, including proactive external communications, presence at industry events, and positioning executives as industry leaders.
Set and measure clear, meaningful, and consistent KPIs across the VXPR Team.
Oversee media relations, press releases, and thought leadership initiatives.
Serve as a primary spokesperson for the company.
Drive Executive Communications plans for Vayner executives and B2B clients.
Lead real-time crisis management and establish a framework for crisis preparedness, proactively identifying and addressing reputational risks.
Act as a trusted advisor and collaborate closely with the CEO, C-Suite, and specialist leaders to provide strategic counsel and inform brand communications.
Build a cohesive, high-performing, innovative, and accountable team that acts with empathy.
Embody and exhibit VX cultural values consistently.
Inspire, motivate, and mentor the PR team and broader MarComms team, driving commitment to VM cultural values and best-in-class social & digital marketing.
Drive the career growth of the team, overseeing local L&D programs and talent development paths.
Build a pipeline of top talent across the PR vertical.
Help to grow the VXPR business by developing existing client relationships to include PR services and uncovering new opportunities.