VP, Field Marketing, North America

RWS Group • Remote,

21h • $200,000 - $220,000

About The Position

As the strategic Marketing Leader for Transform North America, you will be the region's most senior marketing leader and the strategic partner to the NASA CEO and sales, owning in-region pipeline activation, driving executive engagement, and ensuring centrally developed campaigns land with maximum commercial impact across North American accounts. This is not a traditional field marketing role. You will operate as a commercial peer to sales leadership, think commercially about enterprise pipeline, and bring genuine credibility to executive buyer environments. You will build and lead the in-region marketing team and own a jointly-agreed growth and pipeline target alongside the NASA sales leadership.

Requirements

• 12+ years of B2B marketing experience, including senior leadership across field, regional, or growth marketing and enterprise demand generation.
• Proven track record of driving pipeline in enterprise environments - £500M+ revenue target accounts, long sales cycles, multi-stakeholder buying processes.
• Experience working directly with senior sales leadership and C-suite - comfortable in commercial conversations and pipeline reviews.
• Comfortable using AI tools in day-to-day marketing work — whether for content, research, reporting, or campaign planning — and able to speak credibly about AI's role in enterprise content and language workflows when in buyer-facing or sales-enablement contexts.
• Experience building and leading distributed marketing teams.

Nice To Haves

• Background in language technology, AI, content technology, or adjacent enterprise software strongly preferred.

Responsibilities

• Act as the primary marketing business partner to the NASA CEO and senior sales leadership, embedded in the commercial rhythm of the business.
• Participate in sales leadership meetings, QBRs, and pipeline reviews - bringing a marketing lens to commercial conversations.
• Build trusted relationships across the NASA sales organisation, ensuring marketing is seen as a commercial contributor, not a support function.
• Own the activation of centrally developed Transform campaigns across North America - translating global strategy into in-region execution with measurable pipeline impact.
• Originate in-region campaign briefs that align with in-region pipeline needs - enabling the region to act on live opportunities without waiting on the central roadmap.
• Manage the NASA field marketing budget allocating investment across executive events, sales activation programs and named account field activity.
• Drive pipeline reporting for field-activated activity, maintaining a clear split between centrally-sourced digital pipeline and in-region field contribution.
• Partner with the central demand generation team to ensure field and digital programs are coordinated and not duplicated.
• Launch competitive take-share campaigns, targeting accounts held by incumbent competitors.
• Design and deliver executive engagement programs - roundtables, hosted events, and C-suite forums - that create and accelerate pipeline in named enterprise accounts.
• Lead the named account program across the region's top 25 growth accounts - extending named account activation beyond Platinum into the non-Platinum accounts where the pipeline gap sits - aligning it with field programs and sales plays. From Q1, align account coverage with the new NASA sales structure.
• Represent RWS Transform at key North American industry events, trade shows and customer forums.
• Coordinate field and executive engagement with Generate and Protect where accounts and events converge, bringing in divisional co-sponsors on shared buyers. The pipeline target and success metrics remain 100% Transform NASA.
• Build and manage the North America marketing team - starting with the Platinum ABM Manager (existing) and Events Executive (new hire) with scope to grow the function as the region scales.
• Set clear priorities, manage team capacity against the field calendar, and maintain accountability for team output against pipeline targets.
• Feed local market intelligence - buyer trends, competitive activity, customer sentiment - back to the central product marketing and campaign teams.

Benefits

• Generous time away from work – Start with 25 days of paid time off (15 vacation days and 10 sick days), plus company holidays, a birthday day off, and paid time for volunteering in your community.
• Comprehensive parental leave – Enjoy 100% paid parental leave, giving you the time and support you need during life's most important moments.
• Retirement savings support – Plan for your future with our 401(k) retirement plan and company match.
• Flexible ways of working – Benefit from our company-wide agile work policy, designed to support flexibility, trust, and work-life balance.
• Growth and development opportunities – Access ongoing learning, professional development programs, and opportunities to expand your skills and career.
• A collaborative and inclusive culture – Join a team of talented, supportive colleagues in a global environment that values diverse perspectives, innovation, and continuous learning.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed