VP, Experiential Marketing

Small Girls PR • Los Angeles, CA

1d • Hybrid

About The Position

Small Girls PR is seeking an Experiential Services Leader with over 10 years of experience to spearhead experiential strategy and client relationships. This role involves conceptualizing unique experiences that generate social buzz and press, overseeing the execution of experiential elements within integrated campaigns, and nurturing a team of Producers, Senior Producers, and Directors. The position encompasses all facets of experiential marketing, including client services, strategy, creative development, production, and client management. The successful candidate will collaborate with a diverse range of innovative brands in sectors such as beauty, food & beverage, wellness, and consumer tech. The role is based in the Los Angeles office, with a hybrid work schedule requiring two days per week in the office.

Requirements

• Minimum of 10+ years of relevant experience within experiential marketing (agency or in-house).
• Experience negotiating contracts.
• Experience creating and managing successful experiential programs.
• Strong network of production partners, vendors, venues, and media relationships.
• Experience leading an array of projects from pop-ups, to multi-day conferences to product launch events to intimate dinners and mobile activations.
• Ample knowledge around permit requirements and application processes in major US markets.
• Career built working across strategy, creative, production, and client service.
• Bold, creative thinker who consistently pushes beyond the expected to develop breakthrough ideas that elevate brands and spark conversation.
• Ability to translate cultural insights into ownable, experience-led campaign concepts that drive measurable impact and distinguish clients in crowded markets.
• Ability to inspire teams, sharpen ideas through thoughtful feedback, and raise the creative bar across every brief.
• Understanding of clients’ businesses, able to provide counsel and guidance both in plans and in ad-hoc conversations.
• Proven track record of developing strategic experiential programs that achieve client goals and KPIs.
• Skilled in working with interdisciplinary peers to create cohesive programs that are stronger than the sum of their parts.
• Compelling, high-impact presenter who commands the room with confidence and clarity.
• Ability to deliver persuasive narratives that captivate clients, build trust, and win business.
• Ability to build confidence internally, skillfully helping colleagues understand the role and capability of the Experiential team.
• Ability to monitor progress of personal and team deliverables as well as the status of program pipelines and projects.
• Provide project management to your team and to integrated teams when called upon, ensuring every individual is contributing to the team’s success.
• Diligent with formatting, double checks everything twice, and never forgets or misses a deadline.
• Ability to implement systems that improve efficiency and quality across programs.
• Strong verbal and written communication with the ability to instill client confidence in opportunities, projects, and tasks.
• Comfortable taking calls with senior clients by yourself, leading and guiding discussions to actionable outcomes with clarity and authority.
• Constantly tuned into culture, events, brand moments, pop-ups, and experiences that people are talking about.
• Understanding of what makes something worth showing up to and sharing, and ability to translate that into ideas that feel relevant, ownable, and impactful for clients.

Nice To Haves

• Looking for opportunities that allow you to flex your well-rounded experiential perspective.

Responsibilities

• Oversee a portfolio of experiential projects and client relationships, ensuring strong delivery, client satisfaction, retention, and continued engagement.
• Serve as the senior strategic lead across a portfolio of clients, setting vision, KPIs, and success frameworks while ensuring consistent delivery of top-tier results.
• Oversee Experiential strategy while collaborating with peers to develop integrated campaigns that may touch influencer marketing, earned press, paid media, and more.
• Build and maintain strong relationships with senior clients, providing ongoing strategic counsel and identifying long-term growth opportunities.
• Grow revenue under management through outstanding client relationships and client service.
• Lead new business efforts, including pitch strategy, proposal development, and scoping in partnership with senior leadership.
• Conceptualize breakthrough, culturally resonant ideas that define client positioning, communicate product differentiators, and generate meaningful talkability (whether social shares and/or earned media).
• Personally develop experiential strategies and creative concepts, and provide strategic and creative direction to elevate team output and ensure all work is differentiated, impactful, and aligned with client goals.
• Own the measurement framework for programs across your portfolio, defining how success is evaluated, how results are reported, and how experiential work connects to each client's business objectives.
• Operate as executive producer on 5-10 programs at any given time, stepping in to guide execution and troubleshoot when needed.
• Develop mastery of SGPR's existing financial systems with the goal of owning scoping, staffing models, and margin management for your clients.
• Oversee account performance against budgets and staffing plans, ensuring efficient delivery and strong utilization.
• Help determine when your group needs to grow, what roles are needed, and who fills them, partnering with your manager and the hiring team to move quickly on the right people.
• Partner with Department Head and peers to understand team capacity and bandwidth and to assign staffers to projects.
• Manage and develop Experiential talent, providing mentorship, feedback, and clear growth pathways.
• Lead performance management processes, including goal setting, reviews, and ongoing coaching.
• Foster a collaborative, high-performance team culture that prioritizes creativity, accountability, and growth.

Benefits

• Generous PTO that scales with tenure
• Summer Fridays
• Days of Rest for mental health
• Caregiving days
• Unsick Days dedicated to preventative care
• Dedicated time for collaboration and strategic solo work (Smalls In Sync program)
• 100% employer-covered medical plan
• 401k match up to 4%
• Dental
• Vision

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed