VP, Experiential Marketing

Small Girls PR•Los Angeles, CA

1d•Hybrid

About The Position

Small Girls PR is seeking an Experiential Services Leader with over 10 years of experience to spearhead experiential strategy and client relationships. This role involves conceptualizing unique experiences that generate social buzz and press, overseeing the execution of experiential elements within integrated campaigns, and nurturing a team of Producers, Senior Producers, and Directors. The position is responsible for all facets of experiential marketing, encompassing client services, strategy, creative development, production, and client management. The ideal candidate will collaborate with a diverse range of creative and innovative brands across sectors such as beauty, food & beverage, wellness, and consumer tech. SGPR emphasizes a tailored approach to each client, offering a dynamic and enriching career path with varied experiences. Examples of past work include activating Olay in Bryant Park, hosting hospitality suites for B2B companies, managing real estate openings, and executing unique campaigns for brands like Violife and Jack in the Box. The experiential team is equipped to produce a wide array of activations, from events and mailers to brand partnerships and hotlines. This role is based in the Los Angeles office, requiring two days per week in the office on a hybrid schedule.

Requirements

Minimum of 10+ years of relevant experience within experiential marketing (agency or in-house)
Experience negotiating contracts
Experience creating and managing successful experiential programs
Maintaining a strong network of production partners, vendors, venues, and media relationships
Experience leading an array of projects from pop-ups, to multi-day conferences to product launch events to intimate dinners and mobile activations
Ample knowledge around permit requirements and application processes in major US markets
Experience working across strategy, creative, production, and client service
Bold, creative thinker who consistently pushes beyond the expected to develop breakthrough ideas that elevate brands and spark conversation
Ability to translate cultural insights into ownable, experience-led campaign concepts that drive measurable impact and distinguish clients in crowded markets
Skilled in inspiring teams, sharpening ideas through thoughtful feedback, and raising the creative bar across every brief
Understand clients’ businesses, able to provide counsel and guidance both in your plans and in ad-hoc conversations
Proven track record of developing strategic experiential programs that achieve client goals and KPIs
Skilled in working with interdisciplinary peers to create cohesive programs that are stronger than the sum of their parts, and can identify interdependencies with ease
Compelling, high-impact presenter who commands the room with confidence and clarity
Ability to deliver persuasive narratives that captivate clients, build trust, and win business
Ability to build confidence internally, skillfully helping colleagues understand the role and capability of the Experiential team
Ability to monitor progress of personal and team deliverables as well as the status of program pipelines and projects
Provide project management to your team and to integrated teams when called upon, ensuring every individual is contributing to the team’s success
Diligent with formatting, double checks everything twice, and never forgets or misses a deadline
Ability to implement systems that improve efficiency and quality across programs
Strong verbal and written communication with the ability to instill client confidence in opportunities, projects, and tasks
Comfortable taking calls with senior clients by yourself, leading and guiding discussions to actionable outcomes with clarity and authority
Constantly tuned into culture, events, brand moments, pop-ups, and experiences that people are talking about
Understand what makes something worth showing up to and sharing, and translate that into ideas that feel relevant, ownable, and impactful for clients

Responsibilities

Oversee a portfolio of experiential projects and client relationships, ensuring strong delivery, client satisfaction + retention, and continued engagement.
Serve as the senior strategic lead across a portfolio of clients, setting vision, KPIs, and success frameworks while ensuring consistent delivery of top-tier results.
Oversee Experiential strategy while collaborating with peers to develop integrated campaigns that may touch influencer marketing, earned press, paid media, and more.
Build and maintain strong relationships with senior clients, providing ongoing strategic counsel and identifying long-term growth opportunities. Grow revenue under management through outstanding client relationships and client service.
Lead new business efforts, including pitch strategy, proposal development, and scoping in partnership with senior leadership. Responsibility includes any and all elements that touch experiential, from creative concept and mockups, to activation ideas, to budget and timeline.
New business includes RFPs from net-new clients as well as proactively farming your existing book, bringing scope expansion ideas to clients before they come to you, and converting those conversations into signed work. You'll also enable your colleagues across SGPR and the Orchestra network to sell experiential, through pricing packages, one-pagers, internal trainings, and case studies that make it easy for other teams to pitch what we do.
New business may be specific to experiential or may be an integrated pitch for multiple service lines.
Conceptualize breakthrough, culturally resonant ideas that define client positioning, communicate product differentiators, and generate meaningful talkability (whether social shares and/or earned media)
Personally develop experiential strategies and creative concepts, and provide strategic and creative direction to elevate team output and ensure all work is differentiated, impactful, and aligned with client goals.
Own the measurement framework for programs across your portfolio, defining how success is evaluated, how results are reported, and how experiential work connects to each client's business objectives.
Operate as executive producer on 5-10 programs at any given time, stepping in to guide execution and troubleshoot when needed.
Develop mastery of SGPR's existing financial systems with the goal of owning scoping, staffing models, and margin management for your clients.
Oversee account performance against budgets and staffing plans, ensuring efficient delivery and strong utilization.
Help determine when your group needs to grow, what roles are needed, and who fills them, partnering with your manager and the hiring team to move quickly on the right people.
Partner with Department Head and peers to understand team capacity and bandwidth and to assign staffers to projects.
Manage and develop Experiential talent, providing mentorship, feedback, and clear growth pathways.
Lead performance management processes, including goal setting, reviews, and ongoing coaching.
Foster a collaborative, high-performance team culture that prioritizes creativity, accountability, and growth.

Benefits

Generous PTO that scales with tenure
Summer Fridays
Days of Rest for mental health
Caregiving days
Time off for Unsick Days dedicated to preventative care
Dedicated time for collaboration and strategic solo work (Smalls In Sync program)
100% employer-covered medical plan
401k match up to 4%
Dental
Vision