VP, Enterprise Marketing

Coursera•Mountain View, CA

3d•$300,000 - $350,000•Remote

About The Position

Coursera and Udemy have merged, creating a leading skills development platform for the AI era. This combination aims to accelerate AI innovation and enhance how the world acquires skills. Coursera, founded in 2012, offers a wide range of learning content and credentials through partnerships with universities and industry leaders. The platform utilizes AI-powered features to personalize learning and provides role-based solutions. Institutions globally use Coursera for upskilling in high-demand fields, while individuals use it for career advancement. Coursera is a Delaware public benefit corporation and a B Corp. At Coursera, we seek individuals who are inventors, innovators, and lifelong learners dedicated to shaping the future of education. You will contribute to building global programs and tools that support online learning for millions, transforming bold ideas into tangible impact. Ideal candidates are customer-focused builders who operate with speed, prioritize simplicity, and continuously refine metrics that drive success. We are a globally distributed team that collaborates intentionally for problem-solving and achieving key milestones, fostering an environment where teams can excel. Our virtual hiring and onboarding process facilitates seamless integration and immediate impact, regardless of location. If you are eager to make a global impact, scale unique products across Coursera + Udemy, and advance your career, we encourage you to apply. The Enterprise Marketing team at Coursera connects businesses, universities, and governments with our premier learning products, content, and solutions. Enterprise Marketers are crucial in driving the growth and market share of the global Enterprise Business through innovative marketing programs designed to attract, retain, and expand client relationships across all segments. We are looking for a dynamic, strategic, and highly analytical Vice President of Enterprise Marketing to lead the end-to-end marketing strategy and execution for Coursera’s global enterprise business (B2B). The ideal candidate possesses full-stack marketing expertise and can collaborate effectively across marketing functions and with key stakeholders to lead the enterprise marketing department. This role will focus on establishing a world-class growth engine by architecting and scaling an integrated, full-funnel demand generation strategy. This involves converting market awareness into a high-converting pipeline, while simultaneously cultivating a robust customer marketing program focused on user engagement, net revenue retention, and transforming satisfied clients into enthusiastic brand advocates. Responsibilities will span driving top-of-funnel velocity through advanced digital and ABM strategies, executing impactful regional events, and mobilizing existing customers for expansion and advocacy, covering the entire enterprise lifecycle. This role requires being a critical strategic partner to the global sales and customer success organizations, with a focus not only on lead volume but also on delivering high-quality pipeline that converts to revenue, and collaborating post-sale to maximize customer lifetime value and retention. 'Full-Stack' marketing means being an executive who can connect all aspects of the marketing ecosystem. This includes being comfortable with high-level brand messaging and product positioning, as well as delving into conversion funnels, pipeline analysis, and marketing automation workflows. The understanding is that marketing's role extends beyond lead capture to encompass the entire customer journey, including purchase, renewal, and expansion. We are looking for individuals excited by the prospect of building a fast-paced global business with a significant worldwide impact.

Requirements

15+ years Enterprise SaaS marketing experience in a fast-growth environment
10+ years responsible for building and orchestrating global marketing strategies/plans for a business/business unit in a highly matrixed environment
7+ years of experience managing managers of managers and teams of 30+ team members
Analytical skills and ability to leverage data to make business cases and decisions
Strong verbal and written communication skills including executive presence and engagement skills
Ability to travel internationally to support marketing teams

Nice To Haves

Proven full stack marketing experience
Experience marketing to businesses, government and higher education a plus
Proven experience engaging at an executive level internally with cross-functional groups and externally with partners and customers
Proven experience marketing to, through and with partners
Proven experience working in a highly matrixed environment, including expertise in leading through others and a track record of leading successful cross-functional programs, and ability to influence
Proven experience helping build/scale businesses

Responsibilities

Lead and manage a global team consisting of the following functions: global demand generation, regional marketing (North America, Latin America, EMEA, APAC, Japan), customer and Channel partner marketing. You will provide mentorship, coaching, and performance management.
Design, execute, and scale a unified, global demand generation strategy utilizing full-funnel integrated campaigns that cut through the noise and capture enterprise demand. Oversee multi-channel activation strategies across digital marketing (paid media, SEO, SEM, content syndication), highly targeted Account-Based Marketing (ABM) for strategic accounts, and high-impact global and regional events.
Forge a tight, locked-step partnership with the Global Enterprise Sales leadership team, aligning marketing strategies directly with sales targets, territories, and go-to-market priorities.
Partner with the Customer Success and Account Management teams to build a robust post-sale customer marketing engine that drives continuous user engagement and platform adoption. Develop targeted lifecycle campaigns designed to fuel cross-sell and upsell opportunities, directly impacting Net Revenue Retention (NRR) and lifetime value (LTV).
Build a formal customer advocacy program to turn our most successful enterprise clients into vocal brand champions, generating high-value case studies, testimonials, and peer-to-peer references.
Design and execute marketing strategies that leverage Coursera’s strategic enterprise partners, including system integrators (SIs), technology partners, and global distributors. Develop joint value propositions, co-marketing campaigns, and "market-with" initiatives to drive pipeline expansion and accelerate deal velocity within the partner ecosystem. Create and distribute partner-enablement toolkits, assets, and playbooks to ensure partner sales teams can effectively position and sell Coursera’s enterprise solution
Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing programs, providing regular reports and analysis to senior leadership through formal (MBR and QBRs) and informal reviews. Move beyond vanity metrics; take shared accountability for revenue targets by focusing ruthlessly on pipeline quality, stage-to-stage velocity, and high conversion rates to closed-won revenue.
Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI on marketing investments. Optimize LTV/CAC.
Develop impactful communication channels, forums and feedback loops to share marketing plans, progress and performance to goals with cross-functional leadership.