VP, Director, Business Solutions (Temp)

Horizon Media•New York, NY

19h•Hybrid

About The Position

Horizon Next is an innovative, data-driven marketing organization focused on accelerating client growth through brand strategy, media planning and investment, and best-in-class analytics across all channels. The company emphasizes understanding what's next in innovation, analytics, and media evolution, aiming for continuous improvement. Horizon values diverse perspectives and strives for an inclusive environment where employees feel welcomed, safe, and empowered. The role involves leading strategic media solutions, collaborating with senior leadership on marketing approaches, providing high-level strategic insights from campaign reporting, and applying attribution models. It also includes developing and maintaining an understanding of analytics tools, overseeing strategic framework development for quarterly plans, and seeking innovative media solutions. The position is responsible for agency revenue and profitability, overseeing day-to-day operations of the Business Solutions Team, understanding client contracts, partnering on staffing needs, and collaborating with internal Horizon teams. A key aspect is advancing client relationships, communicating with senior-level clients, leveraging internal resources, managing client expectations, and acting as a trusted client contact. Additionally, the role involves fostering an inclusive team environment, providing performance feedback, guiding goal setting and professional development, and participating in the interview process for junior team members. Continuous learning and staying updated on industry trends are also expected.

Requirements

A strong writer, presenter and communicator; who can communicate complex ideas with ease
A strong team leader with people management skills
A self-starter who can work both independently and collaboratively to bring ideas to completion
A calculated risk taker with the foresight to understand implications
Innately curious, with a hunger for proactive and creative problem solving
Comfortable providing and receiving constructive feedback and opportunities for growth
Confident in navigating conversations with senior leadership internally and externally
Nimble and flexible with ability to succeed in a fast-paced environment
Proficient with marketing principles, problem solving, data and analytics
Well versed in communicating with and presenting to clients regularly
Able to thrive under pressure, driving success in deadline driven environments
A supporter of and advocate for diversity, equity and inclusion

Nice To Haves

10+ years of experience
Thorough understanding of advanced analytics and performance media
Strong leadership skills and experience developing media professionals, ability to manage a team
Experience in a client relationship management role
Effective verbal and written communication skills; able to confidently present and sell through ideas both internally and to clients
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and media research/reporting resources

Responsibilities

Lead the team in translating client goals into strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation, heavily focusing on performance-based media & analytics driven approach to client success
Collaborate with Next senior leadership on strategic marketing approach, guiding translation of client goals to the Business Solutions team, activation teams, and media partners
Responsible for providing high level strategic insights from campaign reporting, executing across all channels
Apply and leverage attribution models functionalities and benefits to build media recommendations and optimize future campaigns
Develop & maintain strong understanding of all internal and external analytics tools, identify appropriate applications based on business needs
Oversee development of strategic framework for quarterly plans, lead strategic client recommendations
Lead the team’s understanding of client’s business and uncovering of motivations/needs; proactively learning about the business from a holistic perspective (e.g. quarterly earnings reports, overarching business trends)
Seek innovative media solutions to deliver on clients’ goals and evaluate current health of client business via analysis of relevant business metrics (ROI, A/S)
Ensure strategic alignment across all channels and teams, to ensure a fully integrated approach
Responsible for agency revenue and profitability
With support from senior leadership, oversee the day-to-day operations of the Business Solutions Team to ensure consistent and high-quality client deliverables
Have a thorough understanding of client contracts, support development & renegotiation of said contracts
Partner with SVP & EVP on staffing needs and plans
Work alongside other internal Horizon teams (e.g., channel & consumer research) to ensure tasks are within contract scope and are executed properly
Meeting orchestration, ensuring pre-reads are scheduled with senior management and all appropriate departments; ensure appropriate parties are at client meetings and presentations
Advance client relationship by maintaining positive rapport and championing trust through thorough understanding of their business and consistent delivery
Communicate and build relationships with senior level clients
Tap into Horizon Next resources/tools and collaborate with partner and creative agencies to offer clients holistic business solutions
Maintain trust & partnership across direct team and overall organization, ensuring positive collaboration
Ensure team is anticipating client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutions
Manage client expectations around timelines and deliverables, adjusting and reprioritizing as needed
Understand when to elevate situations to senior management
Act as client’s “go-to”, serving as a trusted and consistent voice in meetings and providing POVs – You have presence and can influence the clients more, able to own the room, (having autonomy here, vs VPD is more reliant on leadership setting the stage and having influence)
Foster an inclusive environment for team members to be their whole selves & do their best work
Provide ongoing, real-time, performance feedback to ensure continued team growth
Guide team in setting goals and professional development timelines, ensure team members have challenging, level-appropriate projects and opportunities to learn new skills
Ensure team members have training and support needed to achieve development goals
Provide guidance on junior team members’ performance reviews, coaching to maximize success
Active role in conversations around staffing needs
Promote the work of both junior and senior team members, set a positive team environment
Participate in the interview process for junior team members
Proactively take part in continued learning opportunities internally and externally
Maintain active knowledge of industry trends, attending relevant industry conferences and events