VP, Digital Performance Marketing

T-Mobile•Overland Park, KS

About The Position

T-Mobile is in pursuit of exceptional talent to join our executive team. We’re committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success. Reporting to the Chief Marketing Officer, the Vice President, Digital Performance Marketing is the enterprise leader responsible for the pre-transaction digital growth layer of the business. This role owns the “what” and “where” of digital activation before the transaction begins: who we target, what we say, where traffic lands, and how we optimize non-transactional digital experiences to improve performance at scale. Operating at the center of Marketing, Media, Digital Commerce & Experience, Product, Strategy, and Analytics, this leader sets the enterprise strategy, operating model, and governance for digital performance marketing. The VP translates business and marketing priorities into coordinated, data-driven activation across paid, owned, CRM, push, and merchandising surfaces—building a modern performance engine grounded in segmentation, experimentation, personalization, and AI-enabled optimization. Un-carrier®

Requirements

Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
15+ years of experience in digital marketing, performance marketing, or growth leadership
Proven success leading enterprise-scale customer acquisition and digital activation strategies
Deep expertise in audience strategy, CRM, experimentation, and marketing analytics
Experience partnering with media, product, analytics, and technology teams
Strong executive presence and ability to lead in matrixed environments
Track record of modernizing marketing through data, AI, and automation
Experience in telecom, subscription, or e-commerce businesses preferred
A strategic operator who designs and evolves enterprise-wide models for scale
A data-native thinker who uses analytics to drive decisions and outcomes
An innovator focused on AI-enabled marketing and personalized experiences
A cross-functional leader who aligns teams and influences without authority
An experimenter who continuously tests, learns, and optimizes
A clear, confident communicator with strong executive presence

Responsibilities

Serve as the enterprise owner for digital performance marketing across the pre-transaction customer journey
Translate enterprise and marketing priorities into scalable digital activation that drives growth and improves traffic quality
Establish governance, decision frameworks, and performance forums across Marketing, Media, Digital Commerce, Product, and Analytics
Build capabilities in audience strategy, experimentation, personalization, and AI-enabled optimization
Set enterprise strategy and operating model for digital performance marketing
Own audience segmentation, targeting frameworks, and personalization logic
Lead cross-channel campaign activation across digital and merchandising surfaces
Optimize non-transactional digital experiences including landing pages and messaging
Partner with Media on channel strategy, traffic quality, and campaign performance
Act as strategic advisor during campaign planning to ensure digital readiness
Partner with Digital Commerce & Experience to improve funnel performance and conversion