VP, Demand Generation

Leena AI • New York, NY

5d

About The Position

This role is responsible for owning the pipeline target and the model behind it, including channel mix, spend allocation, conversion rates, and stage-by-stage targets. The VP will oversee paid media channels such as LinkedIn, Google, SEO, and Reddit, focusing on ROI. They will design and execute account-based marketing (ABM) programs targeting named enterprise accounts, managing account selection, tiering, campaign strategy, content, creative, orchestration across various channels, and account-level conversion tracking and attribution. Additionally, the role involves owning content programs that drive inbound traffic and website conversion, including webinars, newsletters, syndication programs, gated assets, SEO content, and blogs, managing the editorial calendar, production cadence, distribution strategy, and conversion optimization. Field marketing activities such as tradeshows, conferences, and events are also part of the responsibilities. The position leads marketing operations, including lead routing, scoring, lifecycle management, campaign operations, and data hygiene, and owns the demand generation technology stack. Marketing analytics, including multi-touch attribution, funnel analytics, channel ROI, CAC, and payback, are crucial, requiring the building of reporting and data-driven budget decisions. The VP will inherit and build out a team, defining roles, hiring operators, and setting them up for success. This role requires a strong track record in demand generation, experience in high-growth B2B SaaS companies, people leadership, analytical rigor, ABM expertise, and a builder mentality with proficiency in AI tools.

Requirements

• Pipeline track record: Personally owned a demand number and hit it, at scale, with real budget behind it.
• 8–12 years in demand gen / growth Senior demand generation, growth, or performance marketing roles at high-growth B2B SaaS companies — ideally enterprise.
• Experience running multi-channel paid media.
• Owned a martech stack.
• Managed a meaningful budget end-to-end.
• 3+ years managing marketers and operators directly.
• Experience building a function from zero.
• Analytically rigorous: Lives in CAC, payback, attribution, and conversion by stage and source. Builds models from scratch, interrogates data, and reallocates spend based on evidence.
• ABM experience: Run account-based programs at enterprise scale — tiered account lists, multi-channel orchestration, account-level measurement.
• AI builder, not just AI user: Builds with LLMs and AI tools — enrichment automations, programmatic content, attribution dashboards, campaign-ops scripts.
• Peer-level operator: Can sit across from a VP of Sales or Biz Ops, push back where needed, and drive alignment through clarity and results.
• Builder mentality: Sees a gap, builds the solution, ships it. Speed over polish.

Responsibilities

• Own the pipeline target and the model behind it — channel mix, spend allocation, conversion rates, stage-by-stage targets.
• Manage paid media channels like LinkedIn, Google, SEO, Reddit, focusing on ROI.
• Design and run account-based programs targeting named enterprise accounts, including account selection, tiering, campaign strategy, content, creative, orchestration across paid, email, direct mail, and sales plays, and account-level conversion tracking and pipeline attribution.
• Own content programs that drive inbound traffic and website conversion: webinars, newsletters, syndication programs, gated assets, SEO content, and blog. Responsible for editorial calendar, production cadence, distribution strategy, and conversion optimization from visit to MQL.
• Plan, execute, and measure field marketing activities such as tradeshows, industry conferences, hosted dinners, and regional events.
• Lead marketing operations, including lead routing, scoring, lifecycle management, campaign ops, and data hygiene.
• Own the full tech stack required to generate, capture, enrich, and route demand.
• Oversee marketing analytics, including multi-touch attribution, funnel analytics, cohort and channel ROI, CAC and payback by source. Build reporting and use it for budget decisions.
• Inherit a partial team and build out the rest. Scope roles, hire operators, set people up to own their domains.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed