VP Creative

QVC•West Chester, OH

About The Position

Cinmar is seeking a Vice President of Creative to lead the creative vision for Frontgate and Grandin Road. In this senior leadership role, you’ll set the creative direction and deliver inspiring, on-brand work across print and digital—helping drive growth and performance through compelling storytelling, design, and customer experience. If you’re excited to lead creative for two distinct, design-forward brands and deliver work that’s both beautiful and performance-minded, we’d love to hear from you.

Requirements

Bachelor’s degree in a related field (or equivalent experience).
10+ years of creative leadership experience.
Proven success leading teams and delivering creative for e-commerce/digital and print/catalog environments.
Strong background in concepting, design, photography direction, and production (including print production/prepress).
A portfolio that shows brand-building, performance-minded creative, and excellent craft.
Advanced Adobe Creative Suite (InDesign, Photoshop, Illustrator) on Mac.
Comfortable with MS Office/Outlook.
Working knowledge of web fundamentals, digital asset needs, and performance optimization.
Inspiring leader who can set direction, coach talent, and raise the creative bar.
Strategic and customer-minded—able to connect creative choices to business outcomes.
Collaborative partner who works effectively across functions and with external vendors.
Strong communicator with the ability to align stakeholders and make clear, timely decisions.
Organized and resilient—able to manage multiple workstreams in a fast-paced environment.

Nice To Haves

Home/lifestyle category experience is a plus.
Familiarity with HTML/CSS/JavaScript and SEO is helpful.

Responsibilities

Own the creative vision and ensure consistent brand expression across channels.
Lead omni-channel creative for catalogs/direct mail, e-commerce, email, and digital marketing, plus retail and brand collateral as needed.
Partner closely with Marketing, Merchandising, E-Commerce, and Stores to deliver customer-relevant campaigns that support business goals.
Set creative standards (style guides, tone, visual systems) and uphold high-quality execution.
Oversee concept development, art direction, copy, photography direction, and production—ensuring schedules and deliverables stay on track.
Build, mentor, and lead a multi-disciplinary creative team; create clear workflows and strong collaboration.
Use performance insights to continually improve creative effectiveness.