VP Creative Director (TV Creative Marketing)

Sony Pictures Entertainment•Culver City, CA

3d•$200,000 - $250,000•Onsite

About The Position

Sony Pictures Television Studios (SPTS) is one of the industry’s leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, PLURIBUS, SPIDER-NOIR, OUTLANDER, and PLATONIC. SPTS is part of the larger Sony Pictures Television (SPT) division. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation. SPTS is seeking a highly creative and hands-on Vice President, Creative Director to help shape and elevate the studio’s creative marketing output across franchise, brand, social, AV, and campaign creative for scripted television. Reporting to the SVP, Creative Marketing & Content, this role is designed for a modern creative leader with deep entertainment marketing instincts and a strong point of view - someone equally comfortable concepting breakthrough creative, shaping campaign storytelling, and leading multidisciplinary teams through execution. This is not a traditional oversight role. The ideal candidate is a player-coach creative executive who actively develops and elevates work across every touchpoint, from key art and trailers to social-first storytelling, digital content, experiential activations, and emerging platform creative. The ideal candidate brings agency-level creative rigor, strong cultural instincts, and a deep understanding of how premium entertainment brands engage audiences in today’s fragmented media environment.

Requirements

10+ years of creative leadership experience within entertainment marketing, streaming, television, creative agencies, studios or related media environments
Strong portfolio demonstrating personally developed and creatively led entertainment campaigns across AV, social, design, digital and brand creative
Proven experience operating in a fast-paced agency or in-house agency environment managing simultaneous high-profile campaigns
Deep understanding of premium television marketing and franchise-building strategies
Strong creative authorship and ability to personally shape campaign work across multiple formats and platforms
Demonstrated ability to move fluidly between creative strategy and hands-on execution
Exceptional creative taste level with strong storytelling instincts and audience understanding
Deep understanding of fan culture, social behavior and culturally resonant entertainment marketing
Strong editorial instincts across music, pacing, visual storytelling and emotional audience engagement
Experience leading multidisciplinary creative teams while maintaining a high level of direct creative involvement
Strong presentation and communication skills with the ability to articulate creative rationale to executives, filmmakers, creators, talent and partners
Experience working directly with talent, producers, showrunners, agencies and studio/network executives
Passion for storytelling, entertainment, pop culture, fandom and emerging creative trends

Nice To Haves

Entertainment agency background strongly preferred
Streaming campaign experience highly preferred
Experience leading social-first and platform-native creative campaigns
Experience developing integrated AV, design and social creative systems for franchise/IP marketing
Familiarity with creative production workflows, editorial pipelines and content creation across multiple formats
Experience overseeing creative for experiential activations, fan engagement initiatives and digital content extensions

Responsibilities

Personally shape and elevate creative work from concept through final execution across campaigns, franchise initiatives, and brand storytelling
Lead creative development across: Key art, AV/promos/trailers, Social video, Digital and platform-native content, Motion graphics, Experiential activations, Franchise branding systems
Lead brainstorms, creative reviews, editorial discussions, campaign development, and creative presentations
Bring a strong creative point of view and the ability to push work toward breakthrough, culturally resonant execution
Translate strategy into compelling creative ideas with clear audience understanding and platform fluency
Operate as both a creative leader and active creative contributor across high-priority projects
Maintain a high creative bar across all campaign and franchise work
Serve as a key creative partner to the SVP, Creative Marketing & Content across all franchise, campaign, and studio brand initiatives
Help define and evolve franchise creative identities, visual systems, campaign language, and audience engagement strategies
Lead integrated 360 creative campaigns supporting premium scripted series across streaming and linear partners
Develop social-first and culturally relevant campaign approaches that authentically engage audiences and fandoms
Partner closely with Franchise Management, Marketing, Current Programming, Research, PR, Production, and streaming/network partners
Help identify emerging creative trends, audience behaviors, platform opportunities, and new storytelling formats
Champion platform-native creative thinking across YouTube, TikTok, Instagram, emerging digital platforms, and evolving fan spaces
Lead the development of social-first campaign creative designed to drive conversation, engagement, and audience growth
Understand how audiences consume entertainment marketing differently across platforms and generations
Help shape innovative approaches to companion content, digital originals, influencer activations, fandom engagement, and experiential storytelling
Bring strong editorial instincts across pacing, music, visual storytelling, tone, and audience connection
Lead and mentor internal creative teams across: Design, Social creative, Creative production, External creative vendors/agencies
Inspire teams through strong creative ideas, clarity of direction and active engagement in the work itself
Create an environment of high creative standards, curiosity, experimentation, accountability and collaboration
Provide actionable and creatively ambitious feedback that elevates both concept and execution
Lead by example as an active creative contributor, not solely as a manager of process
Help establish scalable creative workflows and operational efficiencies within an evolving in-house agency model
Oversee multiple simultaneous campaigns and creative workstreams in a fast-paced studio environment
Partner with operations, production, legal, PR and marketing teams to ensure smooth execution from concept through delivery
Collaborate with internal and external production partners across shoots, editorial, graphics, experiential builds and digital execution
Help manage agency and vendor relationships as needed
Participate in campaign planning, shoot oversight, post-production reviews and strategic creative discussions