VP Business Development

Freeman•Dallas, TX

1d•Hybrid

About The Position

Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world. Sparks is hiring a VP, Business Development – Exhibits to lead a team of Account Directors and Business Developers selling and managing experiential exhibit programs for major brands. This leader sets team goals, manages performance, and drives sales, retention, and profit targets across an assigned client portfolio — while also acting as a lead on strategic accounts and overseeing team budgets, pipeline, and proposal standards.

Requirements

Bachelor's degree (B.A.) from a four-year college or university.
10+ years related sales/account management experience, incl. 5+ years in sales leadership
Track record leading a team to $15M+ in profitable revenue
Experience selling/managing experiential exhibit, trade show, or large-market event programs
Salesforce proficiency required
Strong Microsoft Office skills
Strong customer service, coaching, and organizational skills
Willingness to travel

Responsibilities

Lead the team's pursuit and management of profitable exhibit revenue opportunities
Set and execute short- and long-term sales strategy for the exhibits portfolio
Serve as lead on major/strategic accounts, partnering directly with clients
Run regular sales and pipeline-review meetings
Collaborate consistently with creative, fabrication, and operations leadership
Grow pipeline through net-new logos and expansion within the exhibit portfolio
Identify cross-sell opportunities across Sparks' broader portfolio (events, activations, retail)
Build account/territory growth strategies with Account Directors and Business Developers
Review proposals to confirm pricing aligns with scope and margin targets
Secure multi-year exhibit programs
Track competitive landscape and market trends in experiential/trade show exhibits
Maintain strong senior-level client relationships supporting growth and renewal
Align client solutions to objectives, budget, and brand with Creative, Strategy, and Fabrication
Ensure smooth sale-to-delivery transitions and client satisfaction
Support major proposals, pricing strategy, and client presentations
Set and meet sales/profit goals for the exhibit portfolio
Maintain accurate account-level budgets
Manage team operating budget
Manage, coach, and develop Account Directors and Business Developers
Set and track individual revenue, retention, and profit goals
Deliver training on portfolio knowledge, sales technique, and account management
Oversee account assignment, workload balance, and succession planning
Maintain Salesforce data integrity across the team
Report monthly on pipeline, new business, renewals, and at-risk accounts
Report on program execution and financials (budgets, job costs, margin)
Represent Sparks at industry events (national/local); participate in industry orgs
Other duties as assigned