VP, Brand Media Strategy

Canvas Worldwide • El Segundo, CA

141d • $175,000 - $200,000 • Hybrid

About The Position

Canvas Worldwide is an independent media agency seeking a VP, Brand Media Strategy to lead the evolution of Genesis brand communications. This role modernizes traditional brand strategy for today's digital media ecosystem, elevating brand planning into a platform-led, signal-driven discipline. The ideal candidate is digitally native, understands how audience systems, identity signals, and platform algorithms influence brand growth, and can translate these into clear strategic frameworks and compelling narratives. The role drives integrated media strategies rooted in consumer insight, cultural context, and digital audience signals to expand audiences, strengthen brand perception, and create sustained demand for the Genesis brand. Brand strategy is designed to be measurement-minded, grounded in clear signals, learning agendas, and demonstrable business impact. This leader partners closely with the VP, Performance, to ensure brand building and demand capture operate as a unified system.

Requirements

• Proven ability to lead integrated brand media strategy at a national or global scale.
• Strong experience partnering with creative agencies to develop innovative, integrated ideas.
• Demonstrated ability to translate audience signals, platform data, and analytics into brand strategy and investment decisions.
• Deep understanding of the modern digital media ecosystem and how identity and audience systems drive brand growth.
• Excellent written and verbal communication skills.
• Strong leadership, organizational, and relationship building capabilities.
• Experience collaborating with performance and analytics teams to connect brand strategy to measurable outcomes.
• Fluency in digital platforms, audience targeting frameworks, and signal driven marketing.
• 10+ years in media or integrated strategy focused on platform led planning, audience intelligence, and analytics driven brand growth, not legacy brand strategy approaches.
• Experience across TV, CTV, social, and integrated partnerships; broad ecosystem fluency required.
• 5+ years managing and developing teams.

Responsibilities

• Lead integrated brand communications across TV, CTV, digital video, social, audio, outdoor, and emerging platforms, grounded in how audience signals and platform capabilities shape effectiveness.
• Build strategic frameworks that connect consumer insight, cultural intelligence, audience data, media investment, and measurement into a unified demand creation system.
• Ensure brand strategy incorporates platform signals and data from across the modern marketing infrastructure.
• Craft strategic narratives that articulate how communications drive brand growth, consideration, and demand, aligning stakeholders and guiding integrated execution.
• Define, evolve, and be accountable for brand and signal based KPIs in partnership with analytics and performance teams.
• Drive cross disciplinary collaboration across media, creative, strategy, and client teams to deliver integrated, consumer first plans.
• Partner with creative agencies to shape innovative, culturally relevant, measurement ready ideas that elevate the Genesis brand.
• Champion progressive planning approaches, continuous experimentation, platform innovation and evolving data capabilities.
• Align brand and performance strategies with performance marketing and analytics counterparts, ensuring shared audience frameworks, signal architecture, and optimization roadmaps.
• Ensure brand strategy is built around how modern platforms operate, including identity, targeting and measurement frameworks.
• Serve as a senior strategic advisor to Genesis Marketing, shaping how media investment drives brand and business impact.
• Maintain a strong perspective on media innovation, platform evolution, and modern measurement trends.
• Lead and develop a high performing strategy team, fostering curiosity, collaboration, and analytical rigor.
• Set a high standard for integration, innovation, and data informed decision-making.

Benefits

• Generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
• Employee social and wellness events
• DEI Council
• Auto purchase rebate program
• Monthly wellness allowance
• In-office amenities such as fresh kombucha and an in-house barista

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed