Brand Strategy
About The Position
As a Brand Strategist, you will translate client objectives into opportunities that create mutual value for our company and our CPG clients. You will be a master storyteller, using your deep understanding of consumer behavior, market trends, and our company's research capabilities to craft compelling narratives to drive mutual growth. Your industry acumen and creative thinking will empower our clients with actionable insights and advocate for our company's solutions throughout the CPG landscape. This position reports to the Senior Brand Strategist. This role offers the opportunity to partner and shape the trajectory of leading CPG companies, leveraging cutting-edge market research to drive innovation and growth in an evolving space.
Requirements
- 4+ years of experience in a client facing role
- Background in Consulting, Market Research, Consumer Insights or Category/Brand Management
- Proficiency in PowerPoint and Excel
- Proficiency with SPINS, Circana, or Nielsen Data
- Intellectual curiosity with an interest in CPG market dynamics and consumer behavior
- Passion for the CPG Industry (Food, Beverage, Beauty and VMS)
- Excellent communicator and comfortable working at varying levels of senior leadership
- Ability to manage multiple projects in a fast-paced environment, ensuring timely and quality delivery
Responsibilities
- Collaborate closely with clients to understand their business challenges, identify growth opportunities, and provide perspective on how they can capitalize on industry trends
- Partner with Sales to drive understanding of how manufacturers can leverage SPINS’ suite of solutions to achieve their marketplace goals
- Assess the financial impact of client investment with SPINS, ensuring alignment with ROI objectives
- Inspire colleagues and clients through data-driven storytelling and engaging presentations, delivering inspiring presentations to foster engagement
- Serve as a trusted advisor, both internally and externally, by offering thoughtful, future-focused predictions and analysis for brand and category advancement across the dynamic CPG space
- Act as a liaison between Sales, Operations and Marketing to ensure clear communication and the availability of collateral for go-to-market initiatives.
Benefits
- Hybrid work options
- Paid time to volunteer
- Charitable donation matching
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
