VP, Brand Manager

We Are Rosie • New York, NY

4d • Hybrid

About The Position

This is not your typical campaign-execution role. We are looking for a VP-level brand leader to sit at the heart of brand strategy and bringing it to life through campaign execution. You will be responsible for upfront positioning, brand-building, and the ongoing evolution of the portfolio. You will operate with a high degree of autonomy, acting as the engine behind the internal brand lead to ensure that complex, concurrent creative initiatives move forward with precision and purpose.

Requirements

• Proven track record at the VP level in brand marketing with 7-12 years of experience.
• Demonstrated expertise in brand positioning and brand architecture.
• Exceptional project management capabilities with an obsessive eye for detail and follow-through.
• Comfortable navigating a fast-paced environment with a high degree of independence.
• Ability to work in a hybrid capacity from either our New York, NY or Chicago, IL offices.

Responsibilities

• Provide a strong, informed point of view on brand positioning and architecture.
• Own the day-to-day project management of multiple, concurrent creative development efforts.
• Ensure all card branding efforts—from positioning to card mechanics—are viewed through a consistent, high-level brand lens.
• Reduce the operational burden on the internal team by driving follow-through and ensuring connectivity across the broader card portfolio ecosystem.
• Partner closely with the internal brand lead, operating independently while knowing exactly when to escalate and align on big-picture strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed