VP AWS Partner Sales & Marketing

Adastra Corporation•Markham, ON

33d•Hybrid

About The Position

The VP AWS Partner Sales & Marketing is responsible for owning, strengthening, and scaling Adastra’s strategic partnership with Amazon Web Services. This leader drives AWS‑aligned go‑to‑market (GTM) initiatives, deepens executive relationships, accelerates co‑sell performance, and ensures Adastra maximizes its participation across AWS partner programs, competencies, and specializations. They serve as the senior‑most representative of Adastra within the AWS ecosystem, ensuring strong visibility, proactive field engagement, and measurable revenue, certification, and workload‑migration impact.

Requirements

7+years in cloud alliances, AWS partner management, cloud GTM leadership, or enterprise cloud transformation roles
Deep understanding of AWS core services (EC2, S3, RDS, Lambda), analytics stack (Glue, EMR, Redshift), and Bedrock/AI stack
Demonstrated success driving AWS co‑sell pipeline and aligning with AWS field teams
Strong experience with APN programs, MAP funding cycles, GTM plays, and competency pathways
Executive‑level communication and relationship‑building skills

Nice To Haves

Experience at or partnering with AWS, Accenture, Slalom, Deloitte, Onica, Rackspace, or top‑tier AWS‑aligned SIs
AWS certifications (Solutions Architect Associate or Professional preferred).
Experience with industry‑specific cloud use cases
Background in both consulting and enterprise cloud sales
Experience working with AWS Bedrock, Agentic AI ecosystems, and GenAI program governance
Familiarity with AWS Marketplace deal structures
Experience building IP, accelerators, or packaged offerings

Responsibilities

Own and execute the North America AWS partnership strategy aligned with Adastra’s Cloud, Data, and AI priorities
Build andmaintain senior relationships across AWS Partner Management, field sellers, Industry Specialists, and Solution Architects
Drive partner‑sourced and partner‑influenced pipeline, ensuring strong co‑sell alignment and opportunity acceleration
Lead AWS governance including JBPs, QBRs, competency plans, and MAP/PGP fundingutilization
Shape AWS‑aligned solutions and offerings, including industry accelerators, modernization plays, and GenAI/Bedrock use cases
Enable Sales, Delivery, and Pre‑Sales with AWS‑specific sales plays, training, and partner program guidance
Oversee co‑marketing and GTM execution across AWS campaigns, case studies, events (Summits,re:Invent), and solution listings
Strengthen AWS technical capability through certification growth and APN Competency/Specialization attainment
Maintain rigorous pipeline discipline, forecast accuracy, and governance across AWS opportunities
Serve as Adastra’s executive representative across the AWS ecosystem, elevating presence, impact, and industry credibility