VP, Sales & Marketing

Holland Pump Company•West Palm Beach, FL

3h•Onsite

About The Position

The Vice President of Sales & Marketing is responsible for driving top-line revenue growth through expanding existing market share, diversifying into new markets and differentiated offerings, and accelerating customer acquisition and retention across the United States. This role leads the development and execution of strategic sales and marketing initiatives within the pump rental and fluid solutions market, with a strong focus on commercial excellence, key account growth, and demand generation. The ideal candidate brings deep experience in industrial rentals, infrastructure, construction, municipal, or energy sectors, and has a proven track record of scaling revenue through both direct sales and strategic marketing efforts.

Requirements

10–15+ years of progressive sales leadership experience, preferably in pump rental, equipment rental, or industrial services
Proven track record of driving significant revenue growth and building high-performing teams
Strong understanding of rental business models, asset utilization, and project-based sales cycles
Experience with CRM systems, data-driven sales management, and modern marketing tools
Excellent leadership, communication, and negotiation skills
Bachelor’s degree required

Nice To Haves

MBA preferred
Fluid handling, dewatering, or bypass pumping applications
Serving construction, municipal, oil & gas, mining, or industrial clients
Multi-location or regional/national sales leadership
Turnaround or high-growth company environments

Responsibilities

Develop and execute a comprehensive sales and marketing strategy to achieve aggressive revenue and EBITDA growth targets
Identify and penetrate high-growth markets including construction, municipal, industrial, environmental, and emergency response sectors
Establish pricing, margin, and bid strategies to maximize profitability and win rate
Build scalable revenue streams through national accounts, long-term contracts, and project-based work
Partner closely with the Operations team to design, plan, and execute complex projects and ensure excellent customer experience.
Lead, coach, train, and expand a high-performing sales organization (regional managers, account executives, inside sales)
Drive pipeline development, forecasting accuracy, and disciplined sales processes (CRM utilization, KPIs, conversion metrics)
Develop key account management strategies to grow wallet share and retention among top clients
Implement performance management systems tied to revenue growth and customer acquisition
Oversee brand positioning, digital marketing, lead generation campaigns, and market intelligence
Align marketing efforts with sales objectives to generate qualified leads and improve conversion rates
Strengthen the company’s presence in target industries through trade shows, partnerships, and thought leadership
Develop compelling value propositions and messaging tailored to rental pump solutions (e.g., bypass pumping, dewatering, emergency response)
Drive customer acquisition strategies and expand into new geographic and vertical markets
Improve customer lifecycle management, including onboarding, retention, and upselling
Build strategic relationships with key clients, contractors, municipalities, and industrial operators
Champion a customer-first culture focused on responsiveness, reliability, and technical expertise
Partner with operations, fleet, and engineering teams to align capacity with demand and optimize asset utilization
Provide market feedback to guide fleet investments, product offerings, and service innovation
Support M&A activity, including commercial due diligence and integration of acquired businesses