VP, Analytic Insights

Horizon Media•New York, NY

5d•Hybrid

About The Position

Horizon Media, founded in 1989, is a marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. Known for its innovative approach and personal client service, Horizon is consistently recognized as a Best Place to Work. The company fosters an environment of belonging, valuing diverse perspectives and empowering employees. The VP Director, Analytics, will champion the agency's initiative to streamline cross-channel analytics and insights, building client-specific solutions to inform campaign performance and drive institutional knowledge. This role involves leading and mentoring a team, fostering talent, and developing the agency's analytics approach and infrastructure for existing and new clients. It's an opportunity to drive innovation and thought leadership within a dynamic organization.

Requirements

Go toe to toe with the client’s analytics team, as well as senior leadership potentially including the CMO.
Thorough understanding of digital and linear/traditional metrics; both from a brand and direct response perspective.
Track record of successfully building analytic approaches across a broad mix of clients.
Strong business acumen and superior client service skills.
Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement.

Nice To Haves

10-15 years relevant experience
Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms
Prior experience building teams and managing, training and mentoring junior staff on all aspects of digital analytics / measurements and recommendations
Expert knowledge of DoubleClick/DART, MediaMind, Omniture and Google Analytics
Exposure to mobile, social, tablet measurement approaches as well as understanding of role of multi-touch attribution in media evaluation
Proven track record identifying on-going opportunities to productize revenue generating analytic solutions and sell into internal and external clients
Experience building customized multi-channel attribution models either internally built or leveraging leading platforms (VisualIQ, Adometry, Convertro, C3)
Expertise in Microsoft Excel and Powerpoint
Experience managing and coordinating efforts across various teams/offices
Deep Sr. Level Relationships with qualitative digital metric companies preferred (Vizu, Dynamic Logic, ComScore, Dimestore, Symphony IRI)

Responsibilities

Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner.
Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.
Must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents.
Must be able to manage client expectations successfully throughout multiple engagement.
Manage and mentor the Analytics team.