VP, Analytic Insights

Horizon Media•New York, NY

1d•Hybrid

About The Position

Horizon Media is seeking a VP, Analytic Insights to champion an agency initiative to streamline cross-channel analytics and insights offerings. This role will build client-specific solutions that inform campaign performance and drive institutional knowledge. The VP will lead and mentor a team, fostering talent and helping teams reach their greatest potential. A major responsibility will be to build the Horizon Media approach and infrastructure for analytics on existing clients, as well as provide measurement guidance on all new business pitches. This is an opportunity to drive innovation and thought leadership within a dynamic organization.

Requirements

Thorough understanding of digital and linear/traditional metrics; both from a brand and direct response perspective.
Track record of successfully building analytic approaches across a broad mix of clients.
Strong business acumen and superior client service skills.
Strong analytical skills, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement.
Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms.
Experience building teams and managing, training and mentoring junior staff on all aspects of digital analytics / measurements and recommendations.
Exposure to mobile, social, tablet measurement approaches as well as understanding of role of multi-touch attribution in media evaluation.
Proven track record identifying on-going opportunities to productize revenue generating analytic solutions and sell into internal and external clients.
Experience building customized multi-channel attribution models either internally built or leveraging leading platforms.
Expertise in Microsoft Excel and Powerpoint.
Experience managing and coordinating efforts across various teams/offices.

Nice To Haves

Deep Sr. Level Relationships with qualitative digital metric companies preferred (Vizu, Dynamic Logic, ComScore, Dimestore, Symphony IRI).

Responsibilities

Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner.
Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.
Must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents.
Must be able to manage client expectations successfully throughout multiple engagements
Manage and mentor the Analytics team, including people managers and individual contributors.