VP, Ad Sales Marketing
About The Position
The VP, Ad Sales Marketing leads the development and execution of strategic proposals, solutions, and packages that support Clear Channel Outdoor’s National Sales teams. The role leads a centralized Ad Sales Marketing team that partners with Sales to create presentation materials for inbound client proposals and proactive business-development opportunities. It is a critical partner to Sales leadership, using CCO’s capabilities and products to create customized presentations and proposals for client opportunities, key Sales verticals, and agency partners. The VP partners with National and Regional Sales and Marketing leadership on innovative media solutions, sponsorship and activation opportunities, strategic partnerships, and growth initiatives aligned with Sales strategies and business-development priorities. Reporting to the CMO, the VP oversees and develops the Ad Sales Marketing team, establishes processes for intake and prioritization of marketing requests, and promotes collaboration across Product Marketing, Creative, Research, RADAR, and Sales leadership. The role ensures sales-enabling materials demonstrate product fluency, differentiated positioning, and alignment with CCO’s growth objectives.
Requirements
- At least 10 years of experience in integrated or ad sales marketing within a B2B marketing, media, or media sales organization.
- Experience supporting national sales organizations and partnering directly with senior sales leadership.
- Proven success developing strategic sales marketing programs that drive measurable revenue growth.
- Demonstrated ability to build alignment and influence across cross-functional teams and executive stakeholders.
- Deep understanding of advertising media planning, buying, and selling across direct and programmatic channels, including trends shaping the industry.
- Strong storytelling experience and a track record of developing narratives and messaging for sales collateral, case studies, customer-facing proposals, and presentations.
- Strong strategic mindset and ability to connect business priorities to marketing initiatives.
- Strong leadership, coaching, and team-development capabilities.
- Advanced project-management skills and ability to manage multiple complex initiatives simultaneously.
- Advanced proficiency in Microsoft Word, Excel, and PowerPoint.
- Able to travel outside the office 25% of the time for client meetings, corporate meetings, and industry events.
Nice To Haves
- Bachelor’s degree preferred, or an equivalent combination of education, training, experience, or military experience.
- Advanced degree in a related field.
- Curiosity about AI tools and technologies and eagerness to experiment with them to improve productivity, collaboration, and decision-making.
- Experience with Salesforce and advertising media databases.
- Familiarity with Canva, Adobe Creative Suite (Illustrator, Photoshop, InDesign), or similar graphic-design and presentation tools.
Responsibilities
- Develop and lead national Ad Sales Marketing strategies and programs that enable advertising sales success with national agencies, brands, and programmatic buyers.
- Partner strategically with National Sales leadership and Regional Marketing leaders to align on revenue priorities, category growth opportunities, and vertical-specific needs.
- Oversee development of sales presentations, RFP responses, pitch materials, one-sheets, event packages, sponsorship programs, and scalable storytelling frameworks for National and Local Sales teams.
- Partner with Sales leadership and account executives as a subject matter expert in client and agency pitch meetings.
- Collaborate with Sales and Marketing leadership to support business-development initiatives through sponsorship programs and enterprise-level partnerships.
- Lead, mentor, and develop the Ad Sales Marketing team, fostering a collaborative, high-performance culture focused on revenue impact.
- Establish scalable processes for managing and prioritizing Sales requests, improve responsiveness and efficiency, and identify opportunities to streamline or automate workflows with technology.
- Maintain fluency in CCO products and solutions and ensure sales materials accurately represent capabilities and competitive positioning.
- Partner with Creative, Communications, and Regional Marketing teams to ensure consistent branding and execution across national and local initiatives.
- Perform other duties as assigned.
Benefits
- Multiple medical, dental, and vision plans
- Health Care Spending Accounts, including HSA and FSA options
- Medicare assistance
- Dependent Care Flexible Spending Account
- Optional short-term and long-term disability plans
- Company-paid employee life and AD&D insurance
- Supplemental life and AD&D insurance for employee, spouse, and child
- Voluntary benefits, including critical illness, accident, identity theft protection, legal assistance, and pet insurance
- Pre-tax commuter spending account
- Employee Assistance Program
- 401(k) savings plan with company match
- Paid time off, including accrued vacation and sick plans
- Free digital gym membership and discounted memberships
- Professional development opportunities
- Employee Resource Groups
- Bonus eligibility, subject to applicable incentive plan terms and conditions
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What This Job Offers
Job Type
Full-time
Career Level
Executive
