Vocational Product Marketing Strategist

Daimler Truck North America•Portland, OR

6d•Hybrid

About The Position

Inside the Role The Vocational Product Marketing Strategist will support the product marketing manager in playing a lead role in developing communications, key messages and promotional programs for DTNA’s vocational and medium duty product line-up. The successful candidate will develop and utilize product expertise to ensure proper product messaging and positioning is communicated to DTNA’s dealer network directly, through training initiatives, as well as to customers and truck equipment manufacturers (TEMs) in target segments through Freightliner and Western Star brand communication channels. Posting Information We provide a scheduled posting end date to assist our candidates with their application planning. While this date reflects our latest plans, it is subject to change, and postings may be extended or removed earlier than expected. We Take Care of Our Team What You Drive at DTNA Lead go-to-market plan development for new product offerings with cross-functional teams; prepare dealer promotional collateral and support development of marketing communications and training materials Support collaboration with the Freightliner, Western Star, and Detroit Brand Communications teams and Corporate Communications team, as needed, to refine key messages and develop branded content (literature, videos, social media posts, etc.) Direct marketing truck and trade show strategy development, manage cross-functional event planning, and represent DTNA at trade shows and other industry and customer-focused events Maintain oversight of proper product messaging and segment positioning in social media channels Lead collaboration with Segment Strategy and Product Strategy teams to understand market customer and competitor insights; develop compelling and authentic product talking points that clearly communicate customer value Collaborate with the Digital Marketing Team and ensure appropriate products/features are promoted in brand web sites and dealer-facing tools and apps Play lead role in developing strategy to capture competitor data/insights and communicate to internal stakeholders and DTNA dealer network; collaborate with digital marketing team to determine appropriate channel to distribute competitive information Act as main point of contact for internal (sales, etc.) and external stakeholders (dealers, customers, TEMs) for current, released product information Develop product presentations and present, including product “walkarounds”, to key stakeholders and customers Support development and maintenance of target segment sales, demo and trade association rebate programs Travel required up to 20% of the time

Requirements

Bachelor’s Degree + 5-7 years of relevant experience, or 8 years of relevant experience in lieu of degree
Proficient in Microsoft Office
Strong Presentation Skills/Experience
Marketing, project management, or engineering experience
Freightliner and/or Western Star Product Knowledge
An attached resume is required
Applicants must be legally authorized to work permanently in the country the position is located in at the time of application
Final candidate must successfully complete a criminal background check
Final candidate may be required to successfully complete a pre-employment drug screen

Nice To Haves

Be able to demonstrate strategic thinking
Handle multiple tasks in a fast-paced environment
Be self-driven, work proactively and possess a can-do attitude
Be flexible, with a willingness to pivot depending on market or DTNA needs or external events
Possess strong presentation skills
Work collaboratively with, and at times lead, cross-functional teams and engage with Freightliner, Western Star and Detroit brand agencies as needed
Be customer (internal and external stakeholders) focused
Be prepared to support informed technical conversations with Sales, dealers, and customers about DTNA’s vocational truck product, including what specifications and supporting technologies on each model contribute to ease of upfit, safety, dependability, and favorable cost of ownership.
Build internal cross-functional network – brand management, training, segment strategy, platform strategy, sales, CAE, service, controlling, etc.

Responsibilities

Lead go-to-market plan development for new product offerings with cross-functional teams; prepare dealer promotional collateral and support development of marketing communications and training materials
Support collaboration with the Freightliner, Western Star, and Detroit Brand Communications teams and Corporate Communications team, as needed, to refine key messages and develop branded content (literature, videos, social media posts, etc.)
Direct marketing truck and trade show strategy development, manage cross-functional event planning, and represent DTNA at trade shows and other industry and customer-focused events
Maintain oversight of proper product messaging and segment positioning in social media channels
Lead collaboration with Segment Strategy and Product Strategy teams to understand market customer and competitor insights; develop compelling and authentic product talking points that clearly communicate customer value
Collaborate with the Digital Marketing Team and ensure appropriate products/features are promoted in brand web sites and dealer-facing tools and apps
Play lead role in developing strategy to capture competitor data/insights and communicate to internal stakeholders and DTNA dealer network; collaborate with digital marketing team to determine appropriate channel to distribute competitive information
Act as main point of contact for internal (sales, etc.) and external stakeholders (dealers, customers, TEMs) for current, released product information
Develop product presentations and present, including product “walkarounds”, to key stakeholders and customers
Support development and maintenance of target segment sales, demo and trade association rebate programs
Travel required up to 20% of the time