About The Position

The Visual Merchandiser contributes to an inspiring, elevated, and consistent customer experience by implementing the store’s visual standards and commercial excellence. The role executes visual, commercial, and styling curation according to store guidelines, using trend and competitor awareness to share relevant information and coach, upskill, and develop colleagues. The position works with Store Management and Area Visual teams to plan workload, deliver campaigns and sale activities, follow sales performance, improve customer satisfaction, and reach sales targets and store goals. It also develops the team’s visual and commercial skills and maintains product presentation, store layout, navigation, signage, lighting, fixtures, and activity materials in line with guidelines and local routines. The successful candidate is curious, creative, proactive, solution-focused, flexible, and an effective communicator. They have fashion interests and leadership skills, and can apply visual and commercial experience in a dynamic store environment.

Requirements

  • Experience being solution-focused to improve product presentation and commercial execution in a store.
  • Good knowledge of visual, commercial, and operational best practices, routines, and tools.
  • Ability to manage, follow up on, and act on the selling equation and weekly sales reports.
  • Curiosity, creativity, proactivity, flexibility, solution-focused approach, and effective communication skills.
  • Fashion interests and leadership skills, with ability to apply visual and commercial experience in a dynamic environment.

Responsibilities

  • Contribute to the store’s OMNI customer experience through visual and commercial curation in accordance with guidelines.
  • Represent the H&M brand positively during customer interactions.
  • Plan and organize workload according to the store activation plan, adapting to business needs with Store Management and the Area Visual Manager.
  • Launch and maintain global campaigns and sale activities on time and in accordance with H&M Brand Standards.
  • Maintain garment care and stock levels, and provide allocation input to Store Management and Area teams.
  • Follow up on sales KPIs and identify and prioritize visual and commercial opportunities with Store Management.
  • Create and follow up on actions to improve customer satisfaction and achieve sales targets, store goals, and budget.
  • Follow OMNI service procedures, operational routines, legal requirements, and store communications.
  • Stay current on fashion, trends, products, brands, competitors, and relevant influencers; use trend awareness to anticipate customer needs and improve product presentation.
  • Share seasonal, trend, visual, commercial, and in-store communication information with store teams.
  • Coach and develop colleagues’ visual and commercial skills, including onboarding and upskilling.
  • Support daily routines and best practices to maintain consistent visual and commercial standards while sustaining customer service engagement.
  • Complete Visual Competencies and Commercial 4 All trainings according to Regional and Sales Market learning and development goals.
  • Support Sales Market and Area teams with store expansion projects as needed.
  • Execute store visual and commercial curation and styling based on the commercial calendar, allocation, activation plan, trends, mood boards, and guidelines.
  • Carry out sample-picking routines, including selection of stockroom garments, accessories, and shoes to create clear trends and stories.
  • Execute window and in-store styling according to guidelines.
  • Maintain commercial layout and fixtures to support customer flow and effective trend placement.
  • Maintain price signage in windows and throughout the store according to Global strategy and Sales Market requirements.
  • Work with Facilities Management to ensure lighting works correctly and highlights products and display forms.
  • Care for display forms and interior materials, including fixtures and fittings, with sustainability in mind.
  • Work with the Area Visual Manager to maintain store navigation according to current guidelines and store layout.
  • Ensure adequate quantities of sale and other activity materials, including POS materials, according to local routines.
  • Keep the sales floor and back of house clean, organized, and safe according to local security guidelines.

Benefits

  • Health insurance
  • Wellness and family support programs
  • Company match retirement plan
  • Paid leave programs and paid time off, including a community day
  • Employee discount at H&M, & Other Stories, and COS
  • Staff discount across H&M Group brands
  • H&M Incentive Program (HIP)
  • 25% staff discount
  • Medical, pharmacy, vision, and dental coverage
  • Employee Assistance Program
  • Vacation, wellness, holiday, and parental pay
  • 401(k)
  • Commuter benefits
  • Health and dependent care FSA
  • Additional voluntary benefits
  • Global development opportunities
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