Visual Designer, Product

Luma • Redwood City, CA

1d

About The Position

Luma AI's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. They believe multimodality is critical for intelligence, and the next step beyond language models comes from vision. Design at Luma paints the vision of what can be, and they are looking for a Visual Designer to help raise the bar for how their product looks and feels. This is a craft-first role for someone who cares deeply about the details that make a product feel exceptional. The Visual Designer will shape the visual quality of the product, elevating what exists and establishing the foundation for what comes next, including the design system that gives engineers and designers a living reference they can actually use when building new features. The company ships continuously and iterates from what is live, so this is a role for someone who moves quickly and holds the bar while doing it. This is not a redesign-everything role. It is about raising the bar every day, helping the team adopt and build from a strong visual foundation as the product evolves. The role is to make the product extraordinary to look at and interact with, and to give the team the tools to maintain that standard as the company grows. This fits someone who thinks in systems and can defend why a decision is right, not just how it looks. It will not suit someone who prefers one-off screens to a coherent system, or who is comfortable shipping work that is merely fine.

Requirements

• 7+ years of experience in visual and UI design
• Portfolio that demonstrates exceptional craft across typography, color, layout, and interaction
• Unusually high craft ceiling
• Work that has a point of view, and can explain why a decision is right rather than just what it looks like
• Thinks in systems
• Understands how to take a strong visual language and turn it into a scalable, consistent foundation rather than a collection of one-off decisions
• Built or significantly contributed to a design system, and understand what it takes to make one that a team actually uses
• Builds with AI
• Uses AI coding tools to produce real outputs, not just mockups
• Comfortable directing AI toward a specific goal and iterating until the result meets your standard
• Portfolio shows work that made it into production and had a visible impact on the product's quality
• A portfolio showing your experience in design systems is required for consideration.

Nice To Haves

• Experience building a token system from scratch and connecting it to a live codebase.
• Experience building a live component library or design system using AI coding tools.
• Experience designing for desktop applications.
• Understanding the nuances of the desktop environment.

Responsibilities

• Audit and elevate the product's visual design.
• Review the full product experience with fresh eyes, identify where the visual quality falls short, and drive meaningful improvements across typography, color, iconography, spacing, and component design.
• Build and own the design system.
• Systematize the visual language in Figma, defining tokens, components, and usage guidelines that the whole team can build from.
• Bring the design system to life using AI coding tools like Cursor or Claude Code, build a live, interactive version of the design system that engineers and designers will use when building new features.
• Set and hold the visual bar.
• Be the team's eye for quality. Establish what good looks like and advocate for it consistently across the product.
• Shape how new features look before they're built.
• Bring a visual perspective to early-stage feature thinking, concepting, exploring directions, and helping the team see what something could be before it becomes a spec.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed