Visual & Content Specialist
About The Position
The Visual & Content Specialist conceptualizes, plans, and produces high-quality graphics, photography, and video content, and develops visual displays and in-store marketing materials intended to drive retail traffic and conversion. The role develops and executes retail store launch kits for product launches, ensuring successful installation and alignment with the brand. The specialist is a hands-on content creator who produces and edits photo and video assets, provides creative direction for shoots, and organizes creative assets for timely delivery. The role also designs and coordinates in-store promotional materials, launch kits, planograms, displays, and installations across store locations. It includes sourcing props and materials, coordinating with vendors, managing visual merchandising inventory, and regularly visiting stores to audit and refresh displays. The role requires following the company AI Use Policy, using only IT-approved Microsoft Copilot products for content planning and launch materials, protecting confidential information, and reviewing AI-assisted work for accuracy and brand suitability. The position also requires collaboration, project management, frequent travel between store locations, and safely completing physical store resets.
Requirements
- Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field.
- At least 4 years of experience in in-store marketing, retail visual merchandising, or content marketing/graphic design, with a strong background in photography and videography.
- Highly creative, with the ability to create visually appealing, authentic, on-brand, and on-trend content.
- Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, and in video editing software.
- Proven ability to operate DSLR camera gear, lighting equipment, and sound equipment, as well as food styling techniques.
- Portfolio demonstrating experience in graphic design, in-store displays, and product photography or video.
- Positive, can-do attitude and openness to feedback.
- Exceptional organization and attention to detail for user-friendly asset management and successful product launch rollouts.
- Strong project management skills and the ability to manage multiple projects while meeting tight, competing deadlines.
- Ability to think critically and solve problems.
- Ability to lift or move items up to 25 pounds, climb ladders, and perform physically demanding store resets.
- Valid driver’s license, use of a personal vehicle, and willingness to travel frequently between store locations.
- Ability to sit or stand and walk throughout the scheduled work shift.
- Ability to perform store resets safely by following company safety procedures, using appropriate equipment and safe lifting practices, and requesting help with heavy or awkward items.
Nice To Haves
- Copywriting skills.
- Experience with systems and platforms such as Microsoft Office and Asana.
Responsibilities
- Adhere to and exemplify behaviors aligned with company core values: Ho’ohana, Pono, Laulima, Mālama, and Kuleana.
- Foster teamwork and collaboration and help maintain an employee culture aligned with company values and operating principles; treat employees consistently, fairly, ethically, and respectfully.
- Shoot high-quality photography and video in-house and plan and execute photoshoots using professional photographers for major launches or features.
- Provide creative direction for photo and video shoots, including storyboarding and prop styling.
- Edit, color-correct, and retouch photos and videos to meet brand standards and platform-specific requirements.
- Produce creative assets in formats that support a unified launch strategy.
- Organize and manage the creative asset library, ensuring clean post-production and timely delivery ahead of gifting seasons and product launches.
- Use only IT-approved Microsoft Copilot products for content planning, creative development, and launch materials; protect confidential launch information and review AI-assisted work before use.
- Design and develop brand-consistent in-store promotional materials, including signage, light boxes, posters, product displays, and window displays.
- Develop and execute product launch kits and detailed installation instructions, including window displays, signage, and product placement.
- Collaborate with the owner and retail team to create, maintain, and update planograms for different store layouts.
- Oversee installation and placement of in-store marketing materials and coordinate printing, packing, and timely delivery of launch visuals to stores.
- Source props and display materials, work with vendors to ensure quality and timeliness, and maximize visual merchandising spending relative to launch sales expectations.
- Manage the inventory and condition of visual merchandising tools, equipment, and materials in stores and at the factory or warehouse.
- Visit stores regularly to audit presentations, refresh aging displays, gather feedback, assess display opportunities and effectiveness, and ensure standards are met.
- Research and source innovative photography and visual merchandising concepts, and propose and incorporate ideas into future launch planning.
- Perform other duties as assigned.
