Visual Content Creator

Virginia Tech•Blacksburg, VA
•$60,000•Onsite

About The Position

The Virginia Tech College of Science seeks a creative, collaborative visual storyteller for its Marketing and Communications team. The Visual Content Creator serves as the college’s primary visual storyteller and social media coordinator, producing multimedia content from concept through completion to showcase the college’s impact. Content includes short-form social videos and reels, documentary-style stories, event photography, recruitment and promotional videos, and social media campaigns. The role identifies storytelling opportunities; captures and edits photography and video in a wide variety of settings; and distributes content across multiple platforms. It oversees the day-to-day management and growth of the college’s social media channels by developing platform-specific strategies, publishing content, monitoring trends and performance, and collaborating with university social media teams and college communicators. The creator works independently on many assignments and partners with faculty, staff, students, and university partners to support strategic communications, recruitment, advancement, research visibility, and public engagement. The successful candidate will balance multiple projects and timelines in a fast-paced environment while maintaining creativity, technical quality, and strategic impact. The position is on-site in Blacksburg, Virginia, and reports to marketing and communications leadership in the College of Science.

Requirements

  • Skills in video production, photography, visual communications, journalism, new media, marketing, communications, or a related field.
  • Demonstrated experience producing high-quality photography and video from concept through final delivery to digital, print, and/or social media platforms.
  • Proficiency with Adobe Creative Cloud, including Premiere Pro, Lightroom, Photoshop, and After Effects, or other professional photo and video editing software.
  • Experience managing organizational social media accounts and developing platform-specific content.
  • Experience with professional camera systems, lighting, and audio equipment.

Nice To Haves

  • Experience covering live events and producing rapid-turnaround multimedia content.
  • Experience creating content optimized for Instagram, Facebook, LinkedIn, YouTube, and emerging social platforms.
  • Knowledge of social media strategy, analytics, audience engagement, and platform best practices.
  • Understanding of branding, accessibility, and digital communications best practices.

Responsibilities

  • Envision, produce, capture, edit, and distribute compelling photo and video content showcasing the college’s impact.
  • Identify storytelling opportunities and create multimedia content from concept through completion.
  • Capture photography and video in a wide variety of settings and edit content for multiple platforms.
  • Produce short-form social videos and reels, documentary-style stories, event photography, recruitment and promotional videos, and social media campaigns.
  • Oversee the day-to-day management and growth of the college’s social media channels.
  • Develop platform-specific social media strategies, publish content, and monitor trends and performance.
  • Collaborate with university social media teams and college communicators.
  • Work with faculty, staff, students, and university partners on visual stories supporting strategic communications, recruitment, advancement, research visibility, and public engagement.
  • Balance multiple projects and timelines while maintaining creative, technical, and strategic standards.
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