Serve as the primary relationship manager for a portfolio of financially complex clients in the mass affluent market within the Truist footprint. In a de novo circumstance, establish a new managed portfolio of these client relationships. Apply personal financial planning and advisory concepts to develop and deepen relationships, and deliver an integrated range of retail solutions, including banking, mortgage, planning, investments, and insurance services. Use Truist’s referral network to acquire clients and provide comprehensive advice and solutions. Deliver personalized service and ongoing support for appropriate fee-income and retail banking products. Profile clients’ financial needs and conditions, periodically update that understanding, and work with financial advisors on assigned investment accounts to support investment and asset-allocation objectives. Stay informed about economic, legal, financial-planning, investment, market, and business developments affecting mass affluent clients, and serve as a planning and advisory resource for clients, attorneys, and CPAs. Meet revenue growth, profitability, and retention goals by acquiring clients, expanding services, and marketing products. Participate in sales management and referral processes, track sales activity and pipeline information in the bank’s contact management system, and collaborate with Truist product and service specialists and external centers of influence. Work within audit, compliance, and regulatory requirements and participate in the ongoing development and implementation of the Premier Banking program.
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Job Type
Full-time
Career Level
Mid Level