VIP Reactivation Associate

Hard Rock Digital•Atlantic City, NJ

13d•Hybrid

About The Position

Hard Rock Digital is building a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re looking for a VIP Reactivation Associate, an entry-level role designed for someone eager to grow in customer engagement, VIP services, and revenue-focused account management. The goal is to understand customer behavior, identify missed opportunities, and re-engage inactive and lapsed high-value players in meaningful ways. This role supports the reactivation of dormant and at-risk VIP players by assisting with outreach, data analysis, and campaign execution. The associate will work closely with senior team members while gradually taking ownership of a portfolio of VIP accounts.

Requirements

Must be located in Florida
Strong communication and interpersonal skills
Highly motivated, proactive, and eager to learn
Interest in customer engagement, sales, or VIP account management
Detail-oriented with strong organizational skills
Comfortable working with data and learning analytical tools
Ability to multitask and prioritize in a fast-paced environment
Team player with a positive, professional attitude

Nice To Haves

Internship or early experience in customer service, sales, or account management
Familiarity with CRM tools (Salesforce)
Interest in sports betting, gaming, or digital entertainment

Responsibilities

Assist in identifying and segmenting inactive or at-risk VIP customers
Support execution of reactivation campaigns (email, SMS, calls, offers)
Conduct outreach to re-engage players through personalized communication
Follow up consistently with inactive customers to drive reactivation
Build relationships with VIP players through professional, high-quality interactions
Deliver a positive, personalized experience aligned with VIP service standards
Support senior team members in managing VIP accounts and interactions
Learn how to identify customer needs, preferences, and behaviors
Analyze basic customer activity and engagement trends
Maintain accurate and detailed records in CRM systems
Track outreach efforts and campaign performance
Support reporting on reactivation metrics and results
Work with marketing and customer success teams on campaigns and promotions
Assist in executing targeted offers and incentives for reactivation
Provide feedback on customer behavior and engagement trends
Ensure all customer interactions are documented accurately in CRM tools
Support account planning and campaign coordination
Assist with special projects related to VIP growth and retention
Learn and adhere to compliance and regulatory requirements