Videography & Photography Marketing Aide

City of Arlington

13d • $23 - $28 • Onsite

About The Position

Under general supervision, this position will be responsible for providing administrative support, coordination, and assistance for marketing division initiatives. The role involves understanding end-users' needs and developing promotional efforts to attract them to products and services offered by the department. Key responsibilities include developing marketing materials such as videos, photos, and other visual collateral consistent with the Parks and Recreation and City brands using various video editing software. The position requires maintaining maximum compatibility of all materials for end-users and for subsequent use, consulting and coordinating on promotional needs with peers and supervisors, and generating various written materials like correspondence, memos, press releases, agendas, minutes, reports, forms, and manuals. The role also ensures necessary copies of pertinent documents are made, distributed, and filed, requires close attention to detail and proofreading proficiency, and demands the ability to multi-task, stay organized, and manage time efficiently in a fast-paced environment. Additionally, the position involves conducting general market research, identifying trends, providing reports, and assisting in the implementation of social media efforts on platforms like Facebook, Instagram, and YouTube to engage customers in the City’s Parks and Recreation programs and events. Other functions include assisting with the implementation of programs such as focus groups, public events, and special meetings.

Requirements

• Knowledge of video and traditional camera operation.
• Knowledge of marketing techniques and principles.
• Knowledge of public relations techniques and principles.
• Knowledge of digital camera and video editing software.
• Knowledge of equipment, methods and procedures related to media communication, including but not limited to, journalism, photography, videography and audiovisual.
• Knowledge of social network trends.
• Knowledge of equipment, methods and procedures related to advertising products.
• Knowledge of audits and research methods to test effectiveness of marketing, public relations and public affairs campaigns.
• Knowledge of the purpose and goals of a municipal government and of parks and recreation.
• Knowledge of AP Style Writing.
• Knowledge of basic computer applications including, but not limited to Microsoft Word, Microsoft Excel, Microsoft PowerPoint, HTML, Adobe Creative Suite, to include Adobe Photoshop and Adobe Premier Pro.
• Strong attention to detail and proficiency in editing.
• Skill in analyzing possible alternative methods, methods of processing information and choosing the best solution to problems.
• Skill in communicating with other city employees and the public by oral and written means.
• Skill in managing multiple priorities and tasks while maintaining meaningful progress.
• Ability to use the internet for work-related tasks, such as, topic research and information verification.
• Ability to operate a variety of office equipment including, but not limited to PC, cellular phone, video and photography cameras.
• Ability to establish and maintain good working relations with internal and external customers.
• Ability to work independently under general direction.
• Ability to perform a variety of physical skills, including but not limited to: filing, sorting, stooping, twisting, walking, and exerting or lifting forces up to 40 lbs.
• Ability to work evenings and weekends as necessary to cover activities, programs and events.
• Two (2) years of college coursework with emphasis in videography, marketing, or related field, two (2) years related experience, or equivalent combination of education and/or experience.
• Possession of a valid Texas Operator’s License, Class C, with good driving record required.
• Criminal background check.
• Drug and alcohol screens.
• Motor vehicle review (MVR).
• Physical and human performance review.

Nice To Haves

• Experience with municipal Parks and Recreation.
• Experience in video news content creation and/or videography preferred.

Responsibilities

• Understand end users’ needs and develop promotional efforts to attract them to products and services offered by the department.
• Develop marketing materials, including videos, photos and other visual collateral consistent with the Parks and Recreation and City brands through various forms of video editing software.
• Maintain maximum compatibility of all materials for the end-user and also for subsequent use.
• Consult and coordinate on promotional needs with peers and supervisors to ensure projects and departmental objectives are met in a timely manner.
• Generate correspondence, memos, press releases, agendas, minutes, reports, forms, manuals, and/or other written materials appropriate to department.
• Ensure that necessary copies of pertinent forms, materials, reports, records, and documents are made, distributed and filed.
• Pay close attention to detail and maintain proofreading proficiency.
• Multi-task, remain organized and manage time efficiently in a fast-paced environment.
• Conduct general market research, identify trends and provide reports based on information collected.
• Assist in the implementation of various social media efforts, including but not limited to, Facebook, Instagram and YouTube to engage customers in the City’s Parks and Recreation programs and events.
• Assist with the implementation of programs such as, but not limited to, focus groups, public events and special meetings.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree