Videographer/Social Media Manager (Public Affairs Manager)

South Coast Air Quality Management District • Diamond Bar, CA

1d

About The Position

The Videographer/Social Media Manager leads South Coast AQMD’s video production and social media strategy. This creative, fast-moving, and highly organized role combines hands-on video production with strategic planning to increase brand awareness, engagement, and public understanding. The position develops compelling digital content and translates complex technical topics into accessible visual stories.

The role oversees video production from concept and storyboarding through filming, editing, and delivery, and manages the agency’s social media presence across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms. It develops content strategies and campaigns, maintains editorial calendars and consistent brand standards, monitors performance and platform trends, and engages with the online community. The position may also perform broader public affairs and media relations duties, including writing communications materials, responding to media inquiries, organizing events, crisis communications, and supervising media office staff.

Requirements

• At least five years of progressively professional experience in video production, content creation, and social media management is listed as a desirable qualification.
• For the Communications/Media Office, at least five years of progressive, responsible experience in communications and/or media relations, or other relevant experience demonstrating the required knowledge and abilities to plan, develop, and supervise a communications program.
• A bachelor's degree from an accredited college or university in political science, public affairs/relations, communications, journalism, public or business administration, urban or environmental planning, engineering, a scientific field, or a related field.
• Advanced proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, After Effects, and related tools.
• Strong working knowledge of camera operation, lighting, audio recording, and production workflows.
• Deep understanding of social media platforms, algorithms, analytics, and best practices.
• Strong storytelling, creative, and copywriting skills.
• Ability to work quickly, efficiently, and accurately under tight deadlines; strong organization, attention to detail, and ability to manage multiple projects simultaneously.
• Knowledge of community-based organizations, environmental justice and workforce training, coalition building, grants and contract management, state and federal legislative processes, and advocacy strategies for a governmental agency.
• Knowledge of air quality and environmental issues affecting large metropolitan regions, diverse community interests, English grammar and usage, program evaluation, project management, management, organization, supervision, and professional report writing.
• Ability to develop and implement outreach and engagement programs; manage grants and contracts in compliance with state and federal requirements; lead community-based projects; and build coalitions with diverse stakeholders.
• Ability to analyze complex technical, legal, and regulatory issues and develop practical recommendations in support of agency goals.
• Ability to communicate complex information clearly and persuasively, orally and in writing, to a variety of audiences.
• Ability to plan, direct, organize, and supervise staff work; coordinate multiple projects; and maintain effective relationships with elected officials, community and civic groups, public agencies, private organizations, news media, and agency staff.
• Ability to plan, develop, and supervise media liaison, public affairs, and social media programs; evaluate program objectives; and write, edit, and disseminate public information and promotional materials.
• Ability to plan, organize, and supervise professional, technical, and clerical staff; coordinate and edit written materials; and speak effectively before large groups.

Nice To Haves

• Experience creating engaging short-form video content such as Reels and TikToks.
• Experience managing contractors and freelance creatives.
• Bachelor's degree in Communications, Marketing, Film Production, Digital Media, Journalism, or a related field is identified as desirable.

Responsibilities

• Conceptualize, storyboard, shoot, edit, and produce high-quality video content for digital platforms, including short-form videos and YouTube content.
• Translate technical topics into accessible and compelling visual stories, including creating animated videos.
• Operate cameras, lighting, and audio equipment in studio and field settings.
• Use professional editing software to edit and produce video content, and maintain visual and graphic design standards.
• Manage video contractors and freelancers, including scheduling, creative direction, and quality control.
• Manage, schedule, and publish daily content across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms.
• Create original social media content, including videos, graphics, captions, and copy.
• Develop and maintain editorial calendars aligned with agency campaigns, initiatives, and events.
• Plan and execute social media campaigns supporting agency priorities and communications goals.
• Maintain a consistent brand voice, tone, and visual identity across platforms.
• Develop and execute data-driven social media and video strategies to increase awareness, engagement, and audience growth.
• Track performance metrics, prepare analytics reports, and recommend ways to optimize future content.
• Monitor platform trends, emerging formats, and algorithm changes.
• Monitor and moderate comments and messages, respond professionally and promptly, and help build a positive online community.
• Ensure content aligns with agency messaging, branding, and public communication standards.
• Interpret and execute agency rules, regulations, policies, and programs as they relate to communicating understandable information to media outlets.
• Write, proofread, and edit public relations content such as press releases, op-eds, speeches, briefing materials, talking points, newsletters, articles, and marketing content.
• Respond to media questions and interview requests; identify press opportunities, pitch stories, and detect emerging media relations issues.
• Organize and manage press conferences and media events, and develop media relations strategies to secure coverage.
• Develop emergency response and crisis communications strategies, maintain media relationships, and serve as an agency spokesperson.
• Develop infographics, fact sheets, photographs, video, and other public information materials.
• Attend and network at conferences, community events, workshops, hearings, and town hall meetings.
• Supervise the media office and its staff members.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager