Video Producer / Editor, Performance Marketing

First Media • Los Angeles, CA

5d

About The Position

First Media is seeking an experienced Performance Marketing Producer / Editor to bring creative ideas to life from concept through finished video, and occasionally appear on camera. The role develops concepts, writes scripts, produces, and edits compelling short-form ads across multiple brands and products, working independently or collaboratively depending on project needs. The successful candidate can identify the potential in a product, messaging brief, or existing footage and turn it into an engaging ad, then use performance learning to improve subsequent versions.

The role spans concept development, scripting, production, editing, and optimization. It involves creating platform-aware, data-informed creative, using performance results to refine and scale effective approaches, and exploring AI-assisted tools to streamline workflows and improve creative output. Applicants must submit a portfolio or work samples and indicate their specific contributions.

Requirements

• Experience creating short-form video for digital advertising, social media, branded content, or related creative productions.
• Demonstrated experience developing creative concepts, writing scripts and hooks, producing video content, and editing for digital and social platforms.
• Proficiency in Adobe Premiere Pro, particularly for short-form and vertical video.
• Familiarity with performance metrics such as hook rate, retention, and click-through rate (CTR), and how they inform creative decisions.
• Strong conceptual thinking, copywriting, and visual storytelling skills, including the ability to tailor creative to different products, audiences, and objectives.
• Strong understanding of social platforms, native content trends, and what captures and sustains audience attention.
• Ability to take creative projects from concept through execution, independently or collaboratively as needed.
• Comfort with hands-on production, including filming products and capturing footage using an iPhone or other lightweight equipment.
• Comfort appearing on camera when the creative concept calls for it.
• Strong creative judgment, adaptability, openness to feedback, and ability to work efficiently across multiple brands and priorities.
• Submit a portfolio or work samples showcasing short-form video content helped concept, script, produce, and/or edit, and indicate specific contributions.

Nice To Haves

• Paid social or direct-response experience.
• Working knowledge of Photoshop.
• Experience with AI-assisted creative, production, or editing tools.
• Portfolio examples in paid social, direct response, or other advertising are especially welcome.

Responsibilities

• Turn footage, products, and messaging into ad concepts, scripts, and finished content.
• Ideate and script video concepts that tell a specific product story to a specific audience.
• Write hooks, headlines, on-screen text, and other short-form ad copy that works with the visuals.
• Apply knowledge of platform-specific content to create effective ads.
• Work across brands with directors, editors, and strategists.
• Concept, produce, and edit short-form performance ads, appearing on camera when the idea calls for it.
• Self-produce ads from concept and scripting through shoots, post-production, and delivery.
• Create ads from existing footage and assets across multiple iterations.
• Use data-informed creative decisions to capture attention, improve campaign performance, and drive conversion.
• Use performance data to refine hooks, formats, and iterations; scale what works and cut what does not.
• Bring strategic thinking to briefs and assess why creative and ads succeed.
• Develop and execute scalable new formats and trends across teams.
• Explore and use AI-assisted creative and production tools to streamline workflows, experiment, and improve creative output.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed