Mid weight Video Editor + Producer (AI & Performance Ads) Remote in USA
About The Position
PetLab Co. is a leader in the DTC pet supplement market with 9-figure revenue, profitable and growing fast globally. This is a Mid-weight, editing-led role for someone with a proven track record of AI-powered performance ads. The Video Editor will produce high volumes of ads for Meta, TikTok and YouTube that are built to convert, mixing UGC, creator footage, stock, and AI-generated video, avatars and voiceovers. The role involves working closely with Creative Strategists, Paid Media, Video Producers, Organic Social and Influencer teams. It is not a cut-to-brief role; the candidate will bring their own ideas, write scripts and hooks, and help shape the creative strategy behind ads that scale customer acquisition and revenue. The position reports to Michael, Head of Innovation, who is looking for an experienced, fast editor obsessed with direct response and experienced in AI-powered ads. The candidate will be a core part of the in-house creative engine, working with creative strategists and seeing the direct impact of their work on customer acquisition.
Requirements
- 4+ years of video editing experience, with at least 2 years focused on paid social ads for DTC or eCommerce brands.
- Proven experience creating AI-powered ads and creative, with a portfolio showcasing AI-generated ads, the tools used, and the candidate's role.
- Hundreds, ideally thousands, of paid social ads produced across career, with measurable results (e.g., ROAS, CPA, scaled spend).
- Strong written and spoken English, with confidence to present ideas, take feedback, and work with a global team.
- AI video tools as part of daily workflow (e.g., Veo, Kling, Runway, Higgsfield, HeyGen, Arcads, ElevenLabs).
- Expert skills in Premiere Pro and/or CapCut.
- A strong grasp of what makes an ad convert: hooks, pacing, retention, offers, and CTAs, and the ability to write a direct-response script.
- Working knowledge of performance metrics (Hook Rate, Hold Rate, CTR, CPA, ROAS) and their impact on editing choices.
- Speed and organization to deliver a high volume of ads weekly without quality dropping.
- Experience in fast-moving, feedback-heavy creative teams at a high-growth brand or performance agency.
Nice To Haves
- After Effects, DaVinci Resolve or motion graphics skills.
- Love for animals.
- Experience with pet or health and wellness brands.
Responsibilities
- Performance Video Editing: Editing short-form video ads for Meta, TikTok and YouTube from briefs, including writing hooks, ensuring tight pacing, adding captions, text overlays, sound design, music, and calls-to-action. Cutting various footage types into native-feeling ads and exporting in multiple formats with proper file naming and organization. Testing new AI tools to enhance ad performance.
- Creative Strategy & Scripting: Developing ideas for ads, writing direct-response scripts, hooks, and CTAs. Pitching new concepts based on performance data, customer pain points, and trending formats. Collaborating with Creative Strategists to create briefs, storyboards, and shot lists. Adapting winning scripts for testing and applying an editor's eye to strategy to ensure attention-grabbing content.
- AI Video Production: Generating AI video, AI avatars/spokespeople, product B-roll, and lifestyle scenes using tools like Veo, Kling, Runway, Higgsfield, HeyGen, and Arcads. Creating AI voiceovers and localized versions with tools like ElevenLabs. Fixing AI outputs for consistency and realism. Utilizing AI for editing tasks such as auto-captions and transcript-based editing. Building and sharing repeatable AI workflows and templates.
- Iteration & Testing: Producing multiple versions of successful ads with variations in hooks, intros, avatars, lengths, and messaging. Building test variations for A/B testing. Reviewing performance data (Hook Rate, Hold Rate, CTR, CPA, ROAS) and drop-off points to re-edit weak spots. Studying competitor and trending ads to ensure creative stays native to each platform.
Benefits
- 20 days PTO excluding bank holidays
- Company Bonus
- Medical, Vision and Dental Insurance
- Generous Learning and development budget
- Short-Term and Long-Term Disability Insurance
- Life Insurance
- 401K
- Work Remote
- Monthly Internet Stipend
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
