About The Position

PetLab Co. is hiring an editing-led Video Editor & Producer to create AI-powered performance ads for its direct-to-consumer pet supplement business. The role focuses on producing high volumes of conversion-oriented short-form video for Meta, TikTok and YouTube. The editor will combine UGC, creator, influencer, studio and stock footage with AI-generated video, avatars and voiceovers, and will be evaluated on advertising performance rather than cinematic style. The position combines performance video editing, creative strategy and scripting, AI video production, and iterative testing. The editor will work closely with Creative Strategists, Paid Media, Video Producers, Organic Social and Influencer teams, developing ideas and scripts as well as executing briefs. The role reports to the Head of Innovation and is based remotely in Dubai, UAE. The stated salary is 220,000–260,000, described as salary and bonus. Day-to-day work is allocated approximately 60% to editing and AI production, 25% to creative development and scripting, and 15% to iteration and analysis.

Requirements

  • At least 4 years of video editing experience, including at least 2 years focused on paid social ads for DTC or eCommerce brands.
  • Proven experience creating AI-powered ads and creative; the portfolio must include AI-generated ads made by the candidate and identify the tools used and their role in each.
  • Hundreds, ideally thousands, of paid social ads produced, with measurable results such as ROAS, CPA or scaled spend.
  • Strong written and spoken English, with confidence presenting ideas, receiving feedback and working with a global team.
  • Daily working experience with AI video tools, such as Veo, Kling, Runway, Higgsfield, HeyGen, Arcads and ElevenLabs.
  • Expert skills in Premiere Pro and/or CapCut.
  • Strong understanding of ad-conversion factors, including hooks, pacing, retention, offers and calls to action, and ability to write direct-response scripts as well as edit them.
  • Working knowledge of performance metrics including Hook Rate, Hold Rate, CTR, CPA and ROAS, and how editing choices affect them.
  • Speed and organization to deliver a high volume of ads each week without reducing quality.
  • Experience working in fast-moving, feedback-heavy creative teams at a high-growth brand or performance agency.
  • A portfolio made up only of general editing, YouTube, cinematic, corporate or wedding work will not be considered.

Nice To Haves

  • Experience with After Effects, DaVinci Resolve or motion graphics.
  • Interest in animals.
  • Experience with pet or health and wellness brands.

Responsibilities

  • Edit short-form performance video ads for Meta, TikTok and YouTube from briefs supplied by Creative Strategists.
  • Write hooks for the first three seconds and maintain tight pacing, with visual changes every two to three seconds to sustain attention.
  • Add captions, text overlays, sound design, music and platform-appropriate calls to action.
  • Cut UGC, creator, influencer, studio and stock footage into native-feeling advertisements.
  • Export ads in 9:16, 4:5, 1:1 and 16:9 formats, and name and organize files for media buyers.
  • Test new AI tools and use AI video, avatars, product B-roll, lifestyle scenes and voiceovers in advertising production.
  • Write direct-response scripts, hooks and calls to action for UGC, creator, AI-avatar and product ads.
  • Pitch concepts and angles informed by performance data, customer pain points and trending formats.
  • Work with Creative Strategists to turn insights into briefs, storyboards and shot lists.
  • Adapt winning scripts into new angles, personas and hook variations for testing.
  • Generate AI voiceovers and localized versions, and correct AI outputs for character consistency, product accuracy and realism.
  • Use AI to accelerate editing through auto-captions, transcript-based editing, upscaling and cleanup.
  • Build repeatable AI workflows and templates, and share effective approaches with the team.
  • Produce variations of winning ads using different hooks, intros, avatars, lengths and messaging.
  • Create versions that change one variable at a time for structured A/B testing.
  • Review Hook Rate, Hold Rate, CTR, CPA, ROAS and drop-off points with the team, then re-edit to address weak spots.
  • Study competitor and trending ads to keep creative native to each platform.

Benefits

  • 28 days of annual leave, excluding public holidays.
  • Company bonus.
  • Private medical insurance.
  • Visa sponsorship.
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