Video Editor and Producer (AI & Performance Ads) Remote in USA

PetLabCo.

1d • $58,000 - $70,000 • Remote

About The Position

PetLab Co. is a leader in the DTC pet supplement market with a 9-figure revenue, operating profitably and growing rapidly worldwide. In performance marketing, a Video Editor's role extends beyond aesthetics to creating content that stops the scroll, holds attention, and drives purchases. This editing-led position requires a proven track record with AI-powered performance ads. The successful candidate will produce high volumes of ads for Meta, TikTok, and YouTube, designed to convert, utilizing a mix of UGC, creator footage, stock, and AI-generated video, avatars, and voiceovers. Collaboration will be key, working closely with Creative Strategists, Paid Media, Video Producers, Organic Social, and Influencer teams. This is not a role where you simply execute briefs; you will contribute ideas, write scripts and hooks, and help shape the creative strategy for ads that scale customer acquisition and revenue. The role reports to Michael, Head of Innovation, who is seeking an experienced, fast editor passionate about direct response and experienced with AI-powered ads. The editor will be a core part of the in-house creative engine, working with industry-leading creative strategists and seeing direct performance data, impacting customer acquisition.

Requirements

• 4+ years of video editing experience, with at least 2 years focused on paid social ads for DTC or eCommerce brands.
• Proven experience creating AI-powered ads and creative, with a portfolio showcasing AI-generated ads, the tools used, and your specific role.
• Hundreds, ideally thousands, of paid social ads produced across your career with measurable results (e.g., ROAS, CPA, scaled spend).
• Strong written and spoken English, with the confidence to present ideas, take feedback, and work with a global team.
• AI video tools integrated into your daily workflow (e.g., Veo, Kling, Runway, Higgsfield, HeyGen, Arcads, ElevenLabs).
• Expert skills in Premiere Pro and/or CapCut.
• A strong grasp of what makes an ad convert: hooks, pacing, retention, offers, and CTAs, and the ability to write a direct-response script.
• Working knowledge of performance metrics (Hook Rate, Hold Rate, CTR, CPA, ROAS) and their relationship to editing choices.
• The speed and organization to deliver a high volume of ads weekly without compromising quality.
• Experience in fast-moving, feedback-heavy creative teams at a high-growth brand or performance agency.

Nice To Haves

• After Effects, DaVinci Resolve, or motion graphics skills.
• Love for animals.
• Experience with pet or health and wellness brands.

Responsibilities

• Performance Video Editing: Editing short-form video ads for Meta, TikTok, and YouTube from briefs, including writing hooks, ensuring tight pacing, adding visual changes every 2-3 seconds, incorporating captions, text overlays, sound design, music, and clear calls-to-action. Cutting various footage types (UGC, creator, influencer, studio, stock) into native-feeling ads and exporting in multiple formats with proper file naming and organization. Testing new AI tools to enhance ad performance.
• Creative Strategy & Scripting: Writing direct-response scripts, hooks, and CTAs for various ad types. Pitching new concepts and angles based on performance data, customer pain points, and trending formats. Collaborating with Creative Strategists to translate insights into briefs, storyboards, and shot lists. Adapting winning scripts for testing and applying an editor's eye to strategy to identify attention-grabbing elements.
• AI Video Production: Generating AI video, AI avatars/spokespeople, product B-roll, and lifestyle scenes using tools like Veo, Kling, Runway, Higgsfield, HeyGen, and Arcads. Creating AI voiceovers and localized versions with tools such as ElevenLabs. Refining AI outputs for consistency, accuracy, and realism. Utilizing AI for editing acceleration (auto-captions, transcript-based editing, upscaling, cleanup). Building and sharing repeatable AI workflows and templates.
• Iteration & Testing: Producing multiple versions of successful ads with variations in hooks, intros, avatars, lengths, and messaging. Building test variations with single-variable changes for A/B testing. Reviewing performance data (Hook Rate, Hold Rate, CTR, CPA, ROAS) and drop-off points to re-edit weak spots. Studying competitor and trending ads to ensure PetLab's creative remains native to each platform.

Benefits

• 20 days PTO excluding bank holidays
• Company Bonus
• Medical, Vision and Dental Insurance
• Generous Learning and development budget
• Short-Term and Long-Term Disability Insurance
• Life Insurance
• 401K
• Monthly Uber coffee/bagel and lunch
• Monthly Internet Stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed