Video Content Marketing Senior Associate - Business Banking

JPMorgan Chase & Co. • Plano, TX

12h

About The Position

The Video Content Marketing Senior Associate works within the Business Banking Loyalty Generation Marketing team, supporting current small business customers through AI-generated video. The role operates a new prompt-based video platform, manages incoming video requests from marketing partners, prioritizes work according to business impact, urgency, and production capacity, and delivers finished videos that support product deepening, self-service, and customer appreciation.

The position also owns the strategy and execution of thought leadership video content, from concept development through in-market performance. It establishes standards, templates, prompt libraries, and workflows for efficient, consistent, compliant AI video production, and serves as a center of excellence by coaching partners on briefing, reviewing, and using the platform. The role partners with analytics, vendors, production teams, and legal, risk, and compliance stakeholders to measure performance, maintain quality and efficiency, and ensure responsible AI use and required approvals.

Requirements

• Bachelor’s degree required.
• At least 5 years of experience in marketing, video production, or a related creative field, with a portfolio of shipped video work.
• Hands-on experience using AI-enabled content or video tools, such as generative script, voice, avatar, image, or video platforms, to produce polished, on-brand output.
• Working proficiency with video editing tools such as Adobe Premiere, After Effects, or equivalent, and Microsoft Office.
• Strong written, verbal, and presentation skills, including the ability to translate business objectives into clear creative briefs and communicate ideas simply to senior business leaders.
• Demonstrated project management capability, including intake, prioritization, planning, and delivery against timelines and budgets.
• Creativity, high standards, a positive and can-do attitude, and the ability to lead projects as well as collaborate effectively as a team player.

Nice To Haves

• Financial services experience, exposure to small business customers, or a background in lifecycle, loyalty, or product marketing.
• Curiosity about emerging AI tools, new content formats, and ways to produce and personalize video at scale.
• Experience creating customer-facing video for regulated products and services, with practical understanding of compliance, disclosures, and brand-safety considerations.
• Experience designing content systems, templates, or modular creative that support rapid versioning, localization, and personalization.
• Ability to anticipate and mitigate risks in AI-supported marketing delivery, including sourcing, rights, and responsible-use practices.
• Experience running intake and prioritization across cross-functional partners such as product, design, analytics, legal/risk, and agencies.
• A degree in communications, marketing, film/video, design, or a related field.

Responsibilities

• Operate the prompt-based video platform and serve as the center of excellence for AI-generated video, defining best practices and enabling marketing partners to use it effectively.
• Manage video request intake by gathering briefs, clarifying objectives and audiences, and prioritizing the pipeline based on business impact, urgency, and production capacity.
• Produce and deliver finished videos, including prompt design, iteration, editing, review, and preparation in required channel formats and specifications.
• Lead self-initiated video projects that support loyalty generation priorities, including thought leadership, self-service how-to, and customer appreciation content for small business owners.
• Create and maintain prompt libraries, brand-safe templates, reusable modules, intake and review workflows, and standards for rapid versioning, personalization, and A/B testing.
• Partner with D&A to collect and analyze performance data demonstrating video content’s impact on customer engagement, loyalty, product deepening, and self-service.
• Manage relationships with video-tool vendors, agencies, and production partners to ensure quality, timeliness, cost efficiency, and strong creative output.
• Partner with legal, risk, and compliance teams to obtain required reviews and approvals, use AI responsibly, and maintain a disciplined iteration cadence.
• Coach marketing partners on how to brief, review, and get the most from the video platform.
• Translate business objectives into creative briefs and communicate ideas clearly to senior business leaders.

Benefits

• Competitive total rewards package, including base salary determined by role, experience, skill set, and location.
• Eligible roles may receive commission-based pay and/or discretionary incentive compensation in cash and/or forfeitable equity.
• Comprehensive health care coverage.
• On-site health and wellness centers.
• Retirement savings plan.
• Backup childcare.
• Tuition reimbursement.
• Mental health support.
• Financial coaching.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior