Vice President (VP) of Marketing

Boldr

17h

About The Position

As the Vice President, Marketing you will define how the market understands Boldr and build a marketing function that translates that positioning into a repeatable, scalable pipeline engine. This role sits on the Senior Leadership Team (SLT) and operates as both a strategic and execution leader. You will shape Boldr’s category, establish a clear and differentiated point of view, and activate that narrative through modern go-to-market motions. You are building and elevating the function, not inheriting a fully mature marketing organization. You will be responsible for: Defining Boldr’s market category and sharpening our positioning as a modern CX solutions partner Translating that positioning into pipeline-generating GTM strategies Establishing a clear point of view on customer experience, including the intersection of AI-enabled and human-powered delivery Activating Boldr’s presence through partnerships, ecosystem engagement, and curated, high-trust customer interactions Building and leading a global marketing function that supports Boldr’s next phase of growth This role goes beyond traditional marketing leadership and is focused on defining category, shaping market perception, and driving pipeline as a core growth lever.

Requirements

10–15+ years of marketing experience, including senior leadership roles
Proven experience leading or materially contributing to category repositioning or market narrative development
Demonstrated ownership of, or significant impact on, pipeline generation and revenue outcomes
Experience in consulting, services, or other complex solution-based sales environments
Background in CX, outsourcing, or adjacent industries is strongly preferred
Experience building and scaling marketing functions and teams
Track record of working closely with Sales, Customer Success, and RevOps to drive GTM alignment
Experience leveraging partnerships, ecosystems, and community-driven GTM motions
Experience working with CRM and marketing systems, with strong familiarity with HubSpot preferred

Nice To Haves

Think in categories, not campaigns, and have strong instincts for positioning and market narrative
Have a thoughtful perspective on customer experience and how AI-enabled and human-powered delivery models are evolving
Can connect strategy to execution and translate ideas into pipeline-generating actions
Are both strategic and hands-on and can build from scratch and scale over time
Demonstrate strong judgment in brand, messaging, and how a company shows up in the market
Understand how to build trust in complex, relationship-driven sales environments
Are comfortable operating with ambiguity and making decisions with incomplete information
Communicate clearly and influence at the executive level
Operate with ownership, urgency, and accountability

Responsibilities

Define and own Boldr’s category and market narrative
Lead the evolution of Boldr from traditional outsourcing provider to modern CX solutions partner
Develop clear, differentiated messaging that resonates with CX and operations leaders
Ensure consistency in how Boldr is represented across all market touchpoints
Build a repeatable, scalable pipeline engine aligned to revenue goals
Translate positioning into GTM strategies that drive qualified pipeline and accelerate deals
Partner closely with Sales, Customer Success, and RevOps to ensure alignment between marketing activity and revenue outcomes
Own marketing’s contribution to pipeline, not just activity
Establish Boldr’s presence within key CX ecosystems, particularly across SaaS and eCommerce communities
Partner closely with internal leaders to leverage and expand existing ecosystem relationships and partnerships
Translate partnerships and relationships into structured, repeatable GTM motions that drive pipeline
Design and execute curated, high-impact engagements such as executive dinners, roundtables, and community-led experiences
Build relationships that create trust and convert into pipeline
Build a campaign engine that translates insights and expertise into scalable demand
Develop thought leadership that reflects Boldr’s perspective on CX, AI-enabled service delivery, and modern outsourcing
Ensure all content reinforces positioning and supports pipeline generation
Partner with RevOps to establish clear visibility into marketing’s impact on pipeline and revenue
Optimize and leverage HubSpot to support scalable marketing execution and reporting
Build operating rhythms for planning, execution, and measurement
Prioritize high-impact initiatives over channel-level optimization
Partner with Talent Acquisition to translate market positioning into narratives that support hiring in key markets
Collaborate with Customer Success, CX, Product, and Impact teams to ensure alignment between offering, delivery, and market positioning
Serve as a voice of the market at the leadership level
Lead and develop a global marketing team
Design the team structure over time as the function scales, including leveraging global talent
Build a culture of accountability, speed, and high standards
Communicate clearly and influence at the executive level
Operate with ownership, urgency, and accountability