Vice President of Marketing

Goodwill Industries of Central Texas•Austin, TX

16h

About The Position

The Vice President of Marketing is responsible for developing and executing marketing strategies that advance mission impact, revenue growth, and brand strength. This role partners closely with executive leadership to align marketing priorities with organizational goals and leads a high-performing team that supports multiple customer segments and lines of business.

Requirements

Experience spanning B2B and B2C environments.
Proven success supporting complex sales cycles, partnerships, or enterprise relationships alongside demand- or engagement-focused marketing.
Experience operating in organizations with multiple customer segments, brands, and lines of business.
Demonstrated ability to lead, develop, and coach high-performing, multidisciplinary teams.
Track record of building talent, strengthening leadership capability, and fostering a culture of accountability and growth.
Proven ability to set priorities, make tradeoffs, and lead teams through ambiguity and change.
Strong strategic thinking skills paired with hands-on execution capability.
Comfortable partnering with executive leadership and translating enterprise priorities into actionable marketing plans.
Experience managing marketing budgets, resources, and external partners.
Excellent communication, collaboration, and relationship-building skills.
Valid drivers license and a reliable vehicle to travel across Goodwill worksites.

Responsibilities

Partner with the Chief Impact Officer and senior leaders to align marketing priorities with organizational goals.
Translate organizational strategy into focused, measurable marketing plans supporting both B2B and customer-facing initiatives.
Lead the marketing team in delivering proactive, planned marketing support aligned with organizational priorities.
Lead Goodwill as a true “house of brands,” ensuring brand architecture, positioning, and go-to-market strategies reflect distinct customer motivations, value propositions, and sales cycles.
Develop and implement marketing strategies across multiple brands and customer segments, ensuring alignment with business and mission goals.
Directly lead, coach, and develop a multidisciplinary marketing team, fostering high performance, accountability, and continuous professional growth.
Build leadership capacity within the team through regular coaching, feedback, and talent development, ensuring strong succession and long-term capability.
Establish and uphold effective processes for intake, prioritization, execution, and performance measurement
Build a culture of measurement by defining success metrics and expanding access to performance data and insights.
Provide strategic oversight of marketing resources and spend, aligning investment with priorities and outcomes
Strengthen communications, PR, and thought leadership efforts that support both B2B credibility and customer engagement.
Manage and coach external agencies and partners to ensure alignment with strategy, brand standards, and business objectives.
Other duties assigned.