Vice President of Marketing

KBP Brands•Leawood, KS

About The Position

We are seeking a dynamic and strategic Vice President of Marketing to lead brand growth, customer engagement, and marketing performance across a multi-brand portfolio. This executive leader will be responsible for building brand awareness, driving data-informed strategies, and shaping the long-term vision for our marketing organization. As a key member of the leadership team, this role will influence both local and national marketing strategies, partnering closely with franchisors and industry stakeholders to ensure alignment and maximize impact. What KBP Brings to the table: KBP is a leading restaurant franchise group with a clear vision: to be a great place to work, a great place to eat, and a great place to own. We’re focused on sustainable growth that creates opportunities for our business and our people. We’re looking for individuals who share our values and want to be part of a culture built on inclusion, collaboration, and continuous improvement. Our Leawood, KS home office supports KFC, Taco Bell, Arby’s and Sonic restaurants across the country. It’s a dynamic environment where teamwork, learning, and personal growth are part of everyday life. Compensation: Offers are based on each candidate's experience and qualifications. Benefits: Full-time employees are eligible for a comprehensive benefits package that includes medical, dental and vision coverage, short- and long-term disability, a 401(k) company match, paid time off, life insurance, and AD&D coverage.

Requirements

Bachelor’s degree in Marketing or related field
10+ years of marketing experience, preferably within the QSR (Quick Service Restaurant) industry
Proven ability to lead both strategy and execution in a fast-paced environment
Strong analytical mindset with experience leveraging data to drive decisions
Exceptional leadership, communication, and organizational skills
A hands-on, collaborative approach with a strong work ethic
High attention to detail and ability to manage multiple priorities

Responsibilities

Develop and execute a comprehensive, multi-brand marketing strategy aligned with business objectives and franchisor standards
Partner with national franchisor marketing teams to align campaigns and influence system-wide initiatives
Represent the organization in franchise marketing committees and co-ops
Lead localized marketing strategies to drive traffic, sales, and brand relevance across markets
Oversee all marketing channels including digital, social media, local store marketing, partnerships, and in-store activation
Direct marketing efforts for new restaurant openings, from pre-launch through sustained growth
Establish and lead a robust analytics framework to measure campaign performance, ROI, and customer insights
Collaborate cross-functionally with Operations to ensure seamless execution at the restaurant level
Build, mentor, and lead a high-performing marketing team
Manage agency and vendor relationships to ensure quality and cost efficiency
Monitor industry trends and competitive landscape to inform strategy and innovation
Partner with enterprise marketing leadership to align priorities, share insights, and scale best practices across brands