Vice President of Marketing

Ditto•Austin, TX

2d•Remote

About The Position

As VP of Marketing, you will be Ditto's most senior marketing leader — owning the strategy, the story, and the execution. This is a true builder role: you will design and hire your marketing team from the ground up, establish the processes and infrastructure needed to scale, and partner closely with Sales, Product, and Executive leadership to drive pipeline and brand awareness. If you thrive in a high-growth environment and love turning a blank canvas into a world-class marketing engine, this role is for you.

Requirements

10+ years of progressive B2B marketing experience, with at least 3–5 years in a senior leadership role.
Proven track record of building marketing teams from scratch — hiring, developing, and retaining top talent.
Deep expertise in demand generation, pipeline marketing, and revenue attribution.
Strong background in AI tools and their application to modern marketing operations.
Exceptional communication and storytelling skills, with the ability to influence at the executive and board level.
Experience working cross-functionally in a fast-paced, high-growth technology environment.
Data-driven mindset with hands-on experience in marketing analytics and performance measurement.

Nice To Haves

Experience marketing to public sector / government clients (federal, state, local, or education).
Familiarity with government procurement processes, FedRAMP, or other public sector compliance frameworks.
Prior experience at a SaaS or enterprise software company.
Experience taking a company through a growth stage, Series B or beyond, or a significant scaling event.

Responsibilities

Define and own Ditto's overall marketing strategy, brand positioning, and go-to-market approach.
Build, hire, and mentor a high-performing marketing team across demand generation, content, product marketing, communications, and design.
Serve as a key member of the executive leadership team, contributing to company-wide strategy and planning.
Establish KPIs, reporting frameworks, and a culture of data-driven decision-making across the marketing org.
Develop and execute multi-channel campaigns (digital, events, content, ABM, and partner marketing) to drive qualified pipeline and revenue growth.
Partner with Sales leadership to align on ICP, messaging, and funnel performance.
Own and optimize the full marketing tech stack and budget.
Lead brand strategy and ensure consistent, compelling messaging across all channels and audiences.
Drive thought leadership initiatives, PR, and executive visibility programs that position Ditto as an industry leader.
Oversee content strategy including blog, case studies, white papers, webinars, and social media.
Champion the use of AI-powered tools and platforms across the marketing function — from content creation and personalization to campaign optimization and competitive intelligence.
Stay ahead of AI-driven marketing trends and embed new capabilities into team workflows to maximize efficiency and output.
Where applicable, develop targeted marketing strategies for government, federal, state, and local agency audiences.
Understand the unique procurement cycles, compliance considerations, and messaging requirements of public sector buyers.
Build relationships with public sector partners, resellers, and ecosystem influencers.

Benefits

We offer competitive salaries and meaningful equity. We believe everyone on the team should have a stake in what we’re building.
Benefits vary by region to make sure you're covered in the ways that matter most. In the US, that includes health, dental, vision, life, and disability insurance, plus a 401(k) and flexible spending accounts.
Regardless of where you live, everyone at Ditto can utilize flexible time off.
And while we work remotely, our Atlanta and San Francisco offices are open if you ever want a place to work or meet up with teammates.

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