Vice President of Marketing & Communications

LIFEMOVES•Santa Clara, CA

1d•$175,000 - $210,000•Onsite

About The Position

LifeMoves is the largest provider of interim housing in Silicon Valley and a leader in innovative, compassionate solutions to homelessness. Our mission is to help individuals and families experiencing homelessness regain stability and self-sufficiency through housing, services, and community partnerships. Serving thousands of people (6700+) each year (families, individuals, veterans) across multiple sites (26+), LifeMoves is committed to dignity, equity, and measurable impact as we work to solve homelessness in Silicon Valley. We believe homelessness is solvable—and that strong storytelling, clear messaging, and a trusted brand are essential to mobilizing the community, engaging donors, and driving lasting change. Reporting to the Chief Operating Officer and serving as a key member of the leadership team, the Vice President of Marketing & Communications (VPMC) leads the organization’s marketing, communications, brand, and public presence in service of its mission to address homelessness with dignity, effectiveness, and urgency. This role is both strategic and highly operational. The VPMC translates organizational priorities into clear, executable marketing and communications plans and ensures consistent, high-quality delivery across all internal and external stakeholders. Marketing & Communications functions as an internal agency, with the Development team as the primary internal partner, while also supporting Programs, Executive Leadership, and community engagement efforts. The ideal candidate is a collaborative, results-oriented leader who brings clarity, structure, and energy to complex work—and who thrives in a mission-driven environment where thoughtful storytelling and disciplined execution directly support lives being changed. Marketing & Communications Strategy You will define and evolve the LifeMoves brand to reflect the incredible organization and impact behind it. You'll govern how it shows up in the world, ensuring the consistency to build awareness, trust, credibility and ultimately action with stakeholders. You'll map and understand all LifeMoves audiences and develop the integrated marketing and communications plans that connect them to the brand, the first priority being donors. You'll identify and drive key KPIs that will be executed by a small, high-impact team and strategic partners. You'll excel at establishing priorities, timelines, and success metrics, and using data, technology and audience insights to continuously refine messaging, channels, and resource allocation. Digital Ecosystem & Strategic Engagement You will architect our website, which is our digital front door and transform our web and social channels into a dynamic, living engine of the LifeMoves brand rather than just a broadcast platform. This role requires you to own the entire user experience across our digital ecosystem to ensure that every touchpoint from a social feed to our website is as professional and compelling as the services we provide. By utilizing rigorous analytics and engagement metrics, you will move beyond vanity numbers to understand exactly what content resonates while continuously testing and iterating our messaging to capture attention and drive meaningful traffic. You will partner deeply with the Development team to build an "Empathy-to-Action" funnel that transforms passive digital audiences into active supporters. You will design and optimize the digital user journey by taking visitors from a moment of curiosity to a feeling of connection and finally to a measurable action such as donating, volunteering, or advocating. Functioning as a strategic revenue partner, you will create the structured pathways and lead generation strategies that deliver a qualified pipeline of potential donors to Development to ensure our brand work directly fuels our mission sustainability. Partnership with Development and Donor Engagement Serve as a strategic partner to the Development team, supporting fundraising and donor engagement through compelling storytelling, audience development, and campaign execution. Operate as the internal marketing and communications agency for Development-led initiatives, clearly aligning responsibilities: Marketing & Communications owns the creation of messaging and engagement readiness toolsand the execution of mass communications in support of Development initiatives, while Development owns strategy, plan creation, and outcomes. Build awareness and engagement pathways that foster long-term philanthropic relationships. Brand, Public Relations, and Community Awareness Act as steward of the organization’s brand and voice, ensuring clarity, consistency, and credibility across all channels. Define and enforce practical brand and messaging standards. Lead public relations, media relations, and reputation management efforts, with a focus on driving proactive, thought leadership driven communications. Support executive leadership and staff with public positioning, messaging, and thought leadership, including helping determine the right venues and forums. Oversee crisis communications planning and execution to protect and strengthen public trust. Operations and Cross-Functional Collaboration Oversee the development of key communications assets, including digital resources, fundraising materials, impact reports, and marketing collateral. Establish operational discipline across workflows, prioritization, and approvals. Collaborate closely with Development, Programs, and Leadership to align messaging for campaigns, events, and public initiatives. Manage budgets, vendors, and external agency partners. Team Leadership Lead, mentor, and support a small, high-performing marketing and communications team. Provide hands-on leadership, clear direction, and thoughtful prioritization. Foster a culture of collaboration, accountability, creativity, and sustainability, ensuring the team is equipped and supported to do their best work. Why This Role Matters Ending homelessness requires more than services—it requires trust, visibility, and a compelling public narrative that mobilizes donors, partners, and communities to act. This role shapes how the organization shows up in the world: how its mission is understood, how its impact is communicated, and how supporters are inspired to invest in lasting solutions. As Vice President of Marketing & Communications, your leadership directly supports the resources that make services possible, elevates the voices of those served, and strengthens public understanding of homelessness as a solvable challenge. The work done in this role helps ensure that the organization’s mission reaches the people, partners, and communities who can help turn compassion into action.

Requirements

Multiple years of progressive marketing and brand leadership experience, ideally within nonprofit, mission-driven, or social impact organizations.
Demonstrated use of creativity and novel approaches to elevate your client’s voice above the noise
Proven experience leading teams, managing cross-functional initiatives, and driving strategic outcomes.
Experience managing an internal "creative agency" model that prioritizes the production of revenue focused assets.
Advanced knowledge of marketing, branding, and integrated communications strategies.
Advanced knowledge of digital communications, including websites and social media platforms.
Strong understanding of design and communications principles, production processes, and vendor management.
Exceptional storytelling skills, with the ability to translate complex social issues into clear, compelling narratives.
Advanced interpersonal and communication skills, including the ability to influence, advise, and collaborate with diverse stakeholders.
Strategic thinking, strong organizational skills, and the ability to manage multiple priorities in a fast-paced environment.
Demonstrated ability to navigate sensitive, reputational, or high-stakes issues with discretion and sound judgment.
Commitment to equity, dignity, and ethical storytelling in work related to homelessness.
Strategic Execution: Translating mid and short-term strategic plans into operational reality, aligning communication, etc.
Organizational Culture: Fosters a positive work environment that enhances motivation and productivity. Foster a culture that values and celebrates diversity and inclusion. Develops productive, sustainable relationships with others. Values and promotes diversity, equity, inclusion and belonging.
Mission-Driven Leadership: Aligns strategies and decisions with the organization’s mission, values, and impact goals. Cultivates commitment to fundamental strategic and cultural change throughout LifeMoves, even if the change is radical to align with the organization's evolving vision and strategic plan.
Talent Development & Leadership Growth: Builds high-performing teams by attracting, developing, and retaining top talent. Invests in leadership growth at all levels, providing mentorship, coaching, and succession planning to ensure organizational resilience and long-term success.
Change Management & Agility: Leads with adaptability in complex, evolving environments. Anticipates challenges, navigates resistance, and mobilizes teams through periods of transformation while maintaining clarity of direction and organizational stability.
Financial & Budget Management: Oversees budgets, cost controls, and financial performance.
This position is contingent upon: Satisfactory results of a background check Submitting proof of clear TB test results. Results dated within 60 days prior to hire date are acceptable
A valid [State] driver’s license and reliable transportation are required.
Must be able to travel throughout Santa Clara and San Mateo Counties as part of regular duties.
Mileage reimbursement is provided in accordance with agency policy.
Occasional evening or weekend travel may be required to attend community events or support client services.
Must maintain vehicle insurance as required by law and agency policy.

Responsibilities

Define and evolve the LifeMoves brand to reflect the incredible organization and impact behind it.
Govern how it shows up in the world, ensuring the consistency to build awareness, trust, credibility and ultimately action with stakeholders.
Map and understand all LifeMoves audiences and develop the integrated marketing and communications plans that connect them to the brand, the first priority being donors.
Identify and drive key KPIs that will be executed by a small, high-impact team and strategic partners.
Excel at establishing priorities, timelines, and success metrics, and using data, technology and audience insights to continuously refine messaging, channels, and resource allocation.
Architect our website, which is our digital front door and transform our web and social channels into a dynamic, living engine of the LifeMoves brand rather than just a broadcast platform.
Own the entire user experience across our digital ecosystem to ensure that every touchpoint from a social feed to our website is as professional and compelling as the services we provide.
Utilize rigorous analytics and engagement metrics, you will move beyond vanity numbers to understand exactly what content resonates while continuously testing and iterating our messaging to capture attention and drive meaningful traffic.
Partner deeply with the Development team to build an "Empathy-to-Action" funnel that transforms passive digital audiences into active supporters.
Design and optimize the digital user journey by taking visitors from a moment of curiosity to a feeling of connection and finally to a measurable action such as donating, volunteering, or advocating.
Create the structured pathways and lead generation strategies that deliver a qualified pipeline of potential donors to Development to ensure our brand work directly fuels our mission sustainability.
Serve as a strategic partner to the Development team, supporting fundraising and donor engagement through compelling storytelling, audience development, and campaign execution.
Operate as the internal marketing and communications agency for Development-led initiatives, clearly aligning responsibilities: Marketing & Communications owns the creation of messaging and engagement readiness toolsand the execution of mass communications in support of Development initiatives, while Development owns strategy, plan creation, and outcomes.
Build awareness and engagement pathways that foster long-term philanthropic relationships.
Act as steward of the organization’s brand and voice, ensuring clarity, consistency, and credibility across all channels.
Define and enforce practical brand and messaging standards.
Lead public relations, media relations, and reputation management efforts, with a focus on driving proactive, thought leadership driven communications.
Support executive leadership and staff with public positioning, messaging, and thought leadership, including helping determine the right venues and forums.
Oversee crisis communications planning and execution to protect and strengthen public trust.
Oversee the development of key communications assets, including digital resources, fundraising materials, impact reports, and marketing collateral.
Establish operational discipline across workflows, prioritization, and approvals.
Collaborate closely with Development, Programs, and Leadership to align messaging for campaigns, events, and public initiatives.
Manage budgets, vendors, and external agency partners.
Lead, mentor, and support a small, high-performing marketing and communications team.
Provide hands-on leadership, clear direction, and thoughtful prioritization.
Foster a culture of collaboration, accountability, creativity, and sustainability, ensuring the team is equipped and supported to do their best work.