Vice President, US Gaming & Creators

SPORTFIVE • Phoenix, AZ

1d • Hybrid

About The Position

SPORTFIVE is seeking a senior leader to head our US Gaming & Creators business, responsible for driving revenue growth, leading client strategy, and managing a high-performing team. This role will oversee the US-based gaming team and work closely with Global Gaming, US Commercial Sales and Brand Advisory, and other international teams to develop and execute integrated partnership strategies across gaming, esports, and creator ecosystems. The VP will play a critical role in growing existing client partnerships and driving new business development across all facets of gaming and creators.

Requirements

• 12-15 years of experience in gaming, esports, sports marketing, or related media/entertainment sectors
• Proven track record of driving revenue growth and closing high-value partnerships
• Deep understanding of gaming, esports and creator ecosystems, including sponsorship and media opportunities
• Experience leading or managing teams, with a focus on performance and development
• Strong relationships with senior-level brand decision-makes/ and or industry partners
• Experience presenting to executive-level stakeholders (internal and client-facing)
• New York, NY-based candidates preferred; remote arrangements may be considered for highly qualified applicants.
• Ability to travel domestically and internationally as needed
• Must have strong verbal, written and presentation skills

Nice To Haves

• Experience working across global organizations or international markets
• Strong understanding of integrated marketing, content, and digital media offerings
• Familiarity with CRM tools (e.g. Salesforce) and pipeline management

Responsibilities

• Lead and develop the US Gaming & Creators team, setting clear goals and driving performance
• Foster a collaborative, high-accountability culture aligned with global gaming strategy
• Partner closely with US and Global Gaming leadership to align priorities, products, and go-to-market approach
• Own and drive revenue growth for the US Gaming & Creators business
• Identify, pursue, and close new business opportunities across brands, publishers, and platforms
• Lead the full sales lifecycle: outreach, pitch development, negotiation, and deal execution
• Build and maintain a strong pipeline of opportunities within the gaming and esports ecosystem
• Identify, pursue and develop new rights hold and creator representation targets to build and diversify the current portfolio
• Serve as a senior lead on key client relationships, ensuring high-quality delivery and long-term growth
• Partner with account teams to expand existing partnerships through new solutions and upsell opportunities
• Act as a strategic advisor to clients on gaming, esports, and creator-led activations
• Collaborate with Global Gaming and international teams to develop scalable products, narratives, and sales materials
• Work closely with US Commercial Sales to integrate gaming into broader brand partnerships
• Work closely with US Brand Advisory to develop new retainer and fee-based consulting client opportunities
• Support RFI/RFP responses, ensuring competitive and high-quality submissions

Benefits

• medical
• dental
• vision
• retirement savings
• Affordable employee medical premiums starting at $30.90 per month (highest deductible) to $165.77 per month (lowest deductible)
• 10 vacation days per year (increasing with seniority)
• 20 paid holidays
• 401(k) with matching up to $4,000 per year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed