Vice President, Tire Aftermarket Growth

Dealer Tire•Arvada, CO

10d•Remote

About The Position

Sonsio offers industry-leading Vehicle Protection plans including Tire Road Hazard Protection, Appearance, Parts & Labor Warranties, Mechanical Advisory, and other critical consumer services. Since 1984, Sonsio has been a leader in the automotive industry, serving over 74,000 dealerships and partners across North America. We provide custom solutions to improve customer acquisition, retention, and profitability, with end-to-end support for claims management. The Division VP, Tire & Aftermarket Growth is responsible for transforming Sonsio’s Tire & Mechanical business into a scalable, tire-led aftermarket growth platform. This leader will define the strategy, operating model, and organizational alignment to grow the business while protecting key mechanical programs and industry relationships. This role is a business builder focused on platform design, commercial architecture, and cross-functional execution.

Requirements

Bachelor’s degree or equivalent professional experience
10+ years in the automotive aftermarket or tire industry
Demonstrated success building or scaling businesses in constrained or competitive channels
Proven experience leading organizational change, aligning cross-functional teams, and modernizing operating models in complex or legacy environments.
Proven ability to lead through ambiguity and redesign operating models
Strong strategic and analytical leadership capabilities
Strong internal operator with comfort in systems, process, and cross-functional environments
Experience leveraging CRM, reporting, and technology to drive growth and accountability
Excellent communication and facilitation skills.

Nice To Haves

Strategic Growth Mindset
Commercial & Financial Acumen
Influence & Change Leadership
Operational Discipline
Customer & Partner Focus
Agility and Decision Quality
Talent Development

Responsibilities

Define and execute a tire-led aftermarket growth strategy aligned to Sonsio’s enterprise objectives.
Champion a culture of accountability, data-driven decision making, and cross-functional collaboration.
Identify and prioritize market segments, distribution partners, and growth channels capable of producing scalable revenue.
Establish a clear roadmap to grow the business to achieve annual sales targets while managing risk and concentration.
Treat mechanical programs as a strategic adjacency, using them selectively to support relationships, bundling, and retention—not as a primary growth engine.
Design and deploy go to market execution model by customer tier and segment, reducing dependency on executive-led deal making.
Own account segmentation (Tier 1 / Tier 2 / Tier 3) with defined engagement, coverage, and expectations.
Ensure Salesforce and supporting tools are used as growth systems—not just reporting tools—to manage pipeline, prioritization, and capacity.
Drive consistent opportunity qualification, pricing discipline, and portfolio focus.
Champion a culture of collaboration, transparency, and continuous improvement to support organizational alignment and change adoption.
Build, lead, and continuously calibrate a lean, high-impact team aligned to the future-state platform model.
Establish clear role differentiation across: Growth leadership, Strategic business development, Program enablement and execution.
Reduce reliance on individual heroics by embedding accountability, process, and clarity.
Attract, develop, and retain talent capable of scaling the platform over time.
Ensure tire and mechanical programs are designed for repeatability, scalability, and efficient onboarding.
Partner cross-functionally with Product, Operations, Claims, Legal, IT, and Marketing to simplify program launches and ongoing management.
Drive standardization of data requirements, configurations, and partner handoffs for improve delivery quality.
Reduce reactive issue resolution through proactive root-cause elimination and improved program design.
Drive cross-functional alignment to ensure teams operate from a shared understanding of program requirements, timelines, and partner expectations.
Maintain strong executive-level relationships with key partners, associations, and clients while institutionalizing those relationships within the organization.
Represent Sonsio credibly in the auto aftermarket, particularly across tire-adjacent channels.
Protect long-standing relationships during periods of change, ensuring trust and alignment remain intact.
Other Duties as Assigned