Vice President, Theme Park Marketing, COTALAND

Circuit Of The Americas • Del Valle, TX

6d • Onsite

About The Position

The Vice President of Theme Park Marketing is a strategic leader who plays a vital role in driving attendance, revenue, and brand loyalty for a theme park. This role requires a blend of creativity, analytical thinking, and business acumen to develop and execute marketing campaigns that capture the imagination of potential guests and keep the park at the forefront of the industry.

Requirements

• 10+ years of progressive, results-driven experience in executive-level marketing, with significant leadership background in the theme park, hospitality, or a related high-volume entertainment industry.
• A minimum of 5 years serving in a senior management or director-level capacity, demonstrating experience in leading and mentoring large, multi-disciplinary teams and overseeing multi-million dollar budgets.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven success in developing and executing enterprise-wide marketing strategies that directly drive attendance, revenue growth, and brand equity.
• Exceptional ability to synthesize complex marketing data and performance metrics into actionable strategic insights.
• Exceptional leadership and communication skills required to effectively influence C-suite decisions, motivate large, diverse teams, and translate strategic goals into clear, executable plans.
• Possesses a visionary and creative outlook alongside a deep, data-driven understanding of global consumer behavior trends and the competitive dynamics of the theme park industry.

Nice To Haves

• Strong preference for an MBA.

Responsibilities

• Develop and implement a comprehensive marketing strategy, including market research, setting goals, and developing a cohesive marketing mix.
• Oversee the development and execution of marketing initiatives for new attractions, products, services, events, and seasonal offerings.
• Manage and optimize marketing budgets, allocating resources effectively and tracking campaign performance to maximize ROI.
• Lead and build a high-performing marketing team, fostering a collaborative and results-oriented environment.
• Maintain strong relationships with key stakeholders, including other departments, media outlets, travel agencies, tourism organizations, industry influencers, and bloggers.
• Stay ahead of industry trends by continuously researching and analyzing emerging trends and implementing innovative marketing strategies.

Benefits

• Salary commensurate with experience
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this job.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive