Vice President, Theme Park Marketing, COTALAND

CIRCUIT OF THE AMERICAS LLC•Austin, TX

6d•Onsite

About The Position

The Vice President of Theme Park Marketing is a strategic leader who plays a vital role in driving attendance, revenue, and brand loyalty for a theme park. This role requires a blend of creativity, analytical thinking, and business acumen to develop and execute marketing campaigns that capture the imagination of potential guests and keep the park at the forefront of the industry.

Requirements

10+ years of progressive, results-driven experience in executive-level marketing.
Significant leadership background in the theme park, hospitality, or a related high-volume entertainment industry.
A minimum of 5 years serving in a senior management or director-level capacity.
Demonstrated experience in leading and mentoring large, multi-disciplinary teams.
Experience overseeing multi-million dollar budgets.
Bachelor's degree in Marketing, Communications, or a related field.
Proven track record in developing and executing enterprise-wide marketing strategies that directly drive attendance, revenue growth, and brand equity.
Exceptional ability to synthesize complex marketing data and performance metrics into actionable strategic insights.
Exceptional leadership and communication skills required to effectively influence C-suite decisions, motivate large, diverse teams, and translate strategic goals into clear, executable plans.
Possesses a visionary and creative outlook alongside a deep, data-driven understanding of global consumer behavior trends and the competitive dynamics of the theme park industry.

Nice To Haves

MBA preferred.

Responsibilities

Develop and implement a comprehensive marketing strategy, including market research, goal setting, and developing a cohesive marketing mix (advertising, public relations, social media, digital marketing, promotional campaigns).
Oversee the development and execution of marketing initiatives for new attractions, products, services, events, and seasonal offerings.
Manage and optimize marketing budgets, including resource allocation, performance tracking, and identifying cost-effective strategies for maximum ROI.
Lead and build a high-performing marketing team by recruiting, developing, and motivating professionals, fostering a collaborative environment, and encouraging innovation.
Maintain strong relationships with key stakeholders, including collaborating with other departments (operations, sales, entertainment) and developing partnerships with media outlets, travel agencies, tourism organizations, industry influencers, and bloggers.
Stay ahead of industry trends by continuously researching emerging trends in the theme park industry and implementing innovative marketing strategies that leverage new technologies and guest preferences.