Vice President, Strategy (Performance Marketing)

Adelphi Group • Chicago, IL

10d • $200,000 - $225,000 • Hybrid

About The Position

Critical Mass is seeking a Vice President, Strategy to lead strategic initiatives across performance marketing, brand building, and customer experience. The role operates across performance marketing disciplines and offers the opportunity to work with leading brands, engage directly with clients, develop cross-channel strategies, and build collaborative relationships.

This is a hybrid role based out of the Chicago office and requires travel. Under Omnicom’s policy, employees must work in the office at least three days per week, unless additional in-office days are directed by their agency or manager.

Requirements

• Senior strategic experience at the Director, Group Director, or VP level within a digital advertising or marketing agency, or a customer experience consultancy.
• Proven success managing complex, high-stakes client relationships with senior stakeholders.
• Strong experience with performance media platforms, DSPs, and data-driven marketing strategy.
• Deep capability in performance marketing strategy and brand strategy, including balancing short-term performance needs with long-term brand equity.
• Ability to clearly articulate strategy, defend recommendations with compelling rationale, and guide clients toward optimal solutions.
• Experience working with media, creative, and account teams in an integrated agency team (IAT) environment and aligning disciplines around shared strategic objectives.
• Comfort working across different client types, business models, and strategic challenges.
• Ability to synthesize complex information into clear, actionable strategic recommendations.
• Comfort moving between big-picture strategy and tactical execution.
• Problem-solving mindset and intellectual rigor.

Nice To Haves

• Experience with life sciences, AdTech, agriculture, other heavily regulated categories, or performance marketing accounts.
• Background working with large multinational brands.
• B2B customer journey or customer lifecycle management experience.
• Media planning or buying experience.

Responsibilities

• Develop and communicate data- and insight-driven strategic recommendations that address client business objectives across paid media, brand positioning, and customer engagement.
• Partner with account leaders to provide unified service and act as a trusted strategic advisor to senior clients.
• Present and defend strategic rationale in thoughtful, substantive discussions.
• Collaborate with media teams, creative partners, and account management to ensure integrated strategy execution and alignment across disciplines.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed